Coverart for item
The Resource Excel 2016 for advertising statistics : a guide to solving practical problems, Thomas J. Quirk, Eric Rhiney, (electronic book)

Excel 2016 for advertising statistics : a guide to solving practical problems, Thomas J. Quirk, Eric Rhiney, (electronic book)

Label
Excel 2016 for advertising statistics : a guide to solving practical problems
Title
Excel 2016 for advertising statistics
Title remainder
a guide to solving practical problems
Statement of responsibility
Thomas J. Quirk, Eric Rhiney
Creator
Contributor
Author
Subject
Language
eng
Summary
This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in in the workplace, whether or not they have taken a course in statistics. Excel 2016 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. This book leaves detailed explanations of statistical theory to other statistics textbooks and focuses entirely on practical, real-world problem solving. Each chapter briefly explains a topic and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems.  This book gives practice in using Excel in two different ways:  (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel’s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA).  Three practice problems are provided at the end of each chapter, along with their solutions in an Appendix.  An additional Practice Test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an Appendix. Includes 167 illustrations in color Suitable for undergraduates or graduate students Thomas J. Quirk is Professor of Marketing in the George Herbert Walker School of Business & Technology at Webster University based in St. Louis, Missouri (USA) where he teaches Marketing Statistics, Marketing Research, and Pricing Strategies. He has published over 20 articles in professional journals, and presented more than 20 papers at professional conferences. Eric Rhiney is Associate Professor of Marketing at the George Herbert Walker School of Business & Technology at Webster University in St. Louis, Missouri (USA) where he teaches Research Design, Marketing Research and Marketing Strategies.  He is involved in several quantitative research studies focused on in-group out-group orientation on consumer attitudes, digital marketing behavior, and cross-cultural marketing, and has presented is work at numerous professional conferences.  .--
Member of
Assigning source
Provided by publisher
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Quirk, Thomas Joseph
Dewey number
659.1072/7
Illustrations
illustrations
Index
index present
LC call number
HF5823
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Rhiney, Eric
Series statement
Excel for Statistics
http://library.link/vocab/subjectName
Advertising
Label
Excel 2016 for advertising statistics : a guide to solving practical problems, Thomas J. Quirk, Eric Rhiney, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface -- Acknowledgements --  Ch 1 Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- Ch 2     Random Number Generator --  Ch 3 Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- Ch 4 One-Group t-Test for the Mean -- Ch 5 Two-Group t-Test of the Difference of the Means for Independent Groups -- Ch 6 Correlation and Simple Linear Regression -- Ch 7 Multiple Correlation and Multiple Regression -- Ch 8     One-Way Analysis of Variance (ANOVA).- Appendix A:  Answers to End-of-Chapter Practice Problems.- Appendix B:  Practice Test.- Appendix C:  Answers to Practice Test.- Appendix D:  Statistical Formulas.- Appendix E:  t-table.- Index
Control code
SPR1019427429
Dimensions
unknown
Extent
1 online resource (xv, 249 pages)
File format
unknown
Form of item
online
Isbn
9783319721033
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-72104-0
Other physical details
color illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1019427429
  • (OCoLC)1019427429
Label
Excel 2016 for advertising statistics : a guide to solving practical problems, Thomas J. Quirk, Eric Rhiney, (electronic book)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface -- Acknowledgements --  Ch 1 Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- Ch 2     Random Number Generator --  Ch 3 Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- Ch 4 One-Group t-Test for the Mean -- Ch 5 Two-Group t-Test of the Difference of the Means for Independent Groups -- Ch 6 Correlation and Simple Linear Regression -- Ch 7 Multiple Correlation and Multiple Regression -- Ch 8     One-Way Analysis of Variance (ANOVA).- Appendix A:  Answers to End-of-Chapter Practice Problems.- Appendix B:  Practice Test.- Appendix C:  Answers to Practice Test.- Appendix D:  Statistical Formulas.- Appendix E:  t-table.- Index
Control code
SPR1019427429
Dimensions
unknown
Extent
1 online resource (xv, 249 pages)
File format
unknown
Form of item
online
Isbn
9783319721033
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-72104-0
Other physical details
color illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1019427429
  • (OCoLC)1019427429

Library Locations

Processing Feedback ...