Coverart for item
The Resource Exploring corporate strategy : text & cases, Gerry Johnson ... [et al.]

Exploring corporate strategy : text & cases, Gerry Johnson ... [et al.]

Label
Exploring corporate strategy : text & cases
Title
Exploring corporate strategy
Title remainder
text & cases
Statement of responsibility
Gerry Johnson ... [et al.]
Creator
Contributor
Subject
Language
eng
Summary
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations
http://library.link/vocab/creatorName
Johnson, Gerry
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
  • Scholes, Kevan
  • Whittington, Richard
http://library.link/vocab/subjectName
  • Business planning
  • Strategic planning
Label
Exploring corporate strategy : text & cases, Gerry Johnson ... [et al.]
Instantiates
Publication
Note
The internet resource mentioned in the text is for individual registration and use only. It is therefore, unsuitable for university-wide use
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch 1. Introducing strategy -- Part I. The strategic position -- Ch 2. The environment -- Ch 3. Startegic capability -- Ch 4. Startegic purpose -- Ch 5. Culture and strategy -- Commentary on part I : The strategic position -- Part II. Startegic choices -- Ch 6. Business-level strategy -- Ch 7. Directions and corporate-level strategy -- Ch 8. International strategy -- Innovation and entrepreneurship -- Ch 10. Strategy methods and evaluation -- Commentary on Part II -- Part III. Startegy in action -- Ch 11. Strategy development processes -- Ch 12. Organising for success -- Ch 13. Resourcing strategies -- Ch 14. Managing strategic change -- Ch 15. The practice of strategy -- Commentary on Part III
Dimensions
27 cm. + 1 Internet access card.
Edition
8th ed.
Extent
xxxi, 881 p.
Isbn
9780273731566
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill., col. maps, col. ports.
Label
Exploring corporate strategy : text & cases, Gerry Johnson ... [et al.]
Publication
Note
The internet resource mentioned in the text is for individual registration and use only. It is therefore, unsuitable for university-wide use
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch 1. Introducing strategy -- Part I. The strategic position -- Ch 2. The environment -- Ch 3. Startegic capability -- Ch 4. Startegic purpose -- Ch 5. Culture and strategy -- Commentary on part I : The strategic position -- Part II. Startegic choices -- Ch 6. Business-level strategy -- Ch 7. Directions and corporate-level strategy -- Ch 8. International strategy -- Innovation and entrepreneurship -- Ch 10. Strategy methods and evaluation -- Commentary on Part II -- Part III. Startegy in action -- Ch 11. Strategy development processes -- Ch 12. Organising for success -- Ch 13. Resourcing strategies -- Ch 14. Managing strategic change -- Ch 15. The practice of strategy -- Commentary on Part III
Dimensions
27 cm. + 1 Internet access card.
Edition
8th ed.
Extent
xxxi, 881 p.
Isbn
9780273731566
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill., col. maps, col. ports.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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