Coverart for item
The Resource Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington

Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington

Label
Exploring corporate strategy
Title
Exploring corporate strategy
Statement of responsibility
Gerry Johnson, Kevan Scholes, Richard Whittington
Title variation
Exploring corporate strategy
Title variation remainder
text and cases
Creator
Contributor
Subject
Genre
Language
eng
Summary
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations
Cataloging source
DLC
http://library.link/vocab/creatorName
Johnson, Gerry
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
  • Scholes, Kevan
  • Whittington, Richard
http://library.link/vocab/subjectName
  • Business planning
  • Strategic planning
  • Business planning
  • Strategic planning
Label
Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington
Instantiates
Publication
Note
The internet resource mentioned in the text is for individual regeistration and use only. It is therefore not suitable for university-wide use
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The environment
  • Ch. 3.
  • Strategic capability
  • Ch. 4.
  • Expectations and purposes
  • Commentary on part II : coping with complexity : the 'business idea'
  • pt. III.
  • Strategic choices
  • Ch. 5.
  • Business-level strategy
  • pt. I.
  • Ch. 6.
  • Corporate-level and international strategy
  • Ch. 7.
  • Directions and methods of development
  • Commentary on part III : strategy selection
  • pt. IV.
  • Strategy into action
  • Ch. 8.
  • Organising for success
  • Ch. 9.
  • Introduction
  • Enabling success
  • Ch. 10.
  • Managing strategic change
  • Commentary on part IV : strategy into action
  • pt. V.
  • How strategy develops
  • Ch. 1.
  • Introducing strategy
  • Commentary on part I : strategy lenses
  • pt. II.
  • The strategic position
  • Ch. 2.
Control code
ocm67405689
Dimensions
27 cm.
Edition
7th enhanced media edition.
Extent
xxxvi, 1033 p.
Isbn
9780273710172
Lccn
2006045383
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill.
Label
Exploring corporate strategy, Gerry Johnson, Kevan Scholes, Richard Whittington
Publication
Note
The internet resource mentioned in the text is for individual regeistration and use only. It is therefore not suitable for university-wide use
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The environment
  • Ch. 3.
  • Strategic capability
  • Ch. 4.
  • Expectations and purposes
  • Commentary on part II : coping with complexity : the 'business idea'
  • pt. III.
  • Strategic choices
  • Ch. 5.
  • Business-level strategy
  • pt. I.
  • Ch. 6.
  • Corporate-level and international strategy
  • Ch. 7.
  • Directions and methods of development
  • Commentary on part III : strategy selection
  • pt. IV.
  • Strategy into action
  • Ch. 8.
  • Organising for success
  • Ch. 9.
  • Introduction
  • Enabling success
  • Ch. 10.
  • Managing strategic change
  • Commentary on part IV : strategy into action
  • pt. V.
  • How strategy develops
  • Ch. 1.
  • Introducing strategy
  • Commentary on part I : strategy lenses
  • pt. II.
  • The strategic position
  • Ch. 2.
Control code
ocm67405689
Dimensions
27 cm.
Edition
7th enhanced media edition.
Extent
xxxvi, 1033 p.
Isbn
9780273710172
Lccn
2006045383
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill.

Library Locations

    • Brunswick Library StoreBorrow it
      Liverpool, GB
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