Coverart for item
The Resource Exploring corporate strategy

Exploring corporate strategy

Label
Exploring corporate strategy
Title
Exploring corporate strategy
Creator
Contributor
Subject
Language
eng
Summary
An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations
Cataloging source
BDS
http://library.link/vocab/creatorName
Johnson, Gerry
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
  • Scholes, Kevan
  • Whittington, Richard
http://library.link/vocab/subjectName
  • Business planning
  • Strategic planning
Label
Exploring corporate strategy
Instantiates
Publication
Note
Previous ed.: 2005
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1 Introducing strategy -- Commentary: the strategy lenses -- pt. I The strategic position -- 2 The environment -- 3 Strategic capability -- 4 Strategic purpose -- 5 Culture and strategy -- pt. II Strategic choices -- 6 Business-level strategy -- 7 Directions and corporate-level strategy -- 8 International strategy -- 9 Innovation and entrepreneurship -- 10 Strategy methods and evaluation -- pt. III Strategy in action -- 11 Strategy development processes -- 12 Organising for success -- 13 Resourcing strategies -- 14 Managing strategic change -- 15 The practice of strategy
Control code
ocn213380088
Dimensions
27 cm.
Edition
  • 8th ed. /
  • Gerry Johnson, Kevan Scholes, Richard Whittington.
Extent
xxxi, 625 p.
Isbn
9780273711919
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill.
Label
Exploring corporate strategy
Publication
Note
Previous ed.: 2005
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1 Introducing strategy -- Commentary: the strategy lenses -- pt. I The strategic position -- 2 The environment -- 3 Strategic capability -- 4 Strategic purpose -- 5 Culture and strategy -- pt. II Strategic choices -- 6 Business-level strategy -- 7 Directions and corporate-level strategy -- 8 International strategy -- 9 Innovation and entrepreneurship -- 10 Strategy methods and evaluation -- pt. III Strategy in action -- 11 Strategy development processes -- 12 Organising for success -- 13 Resourcing strategies -- 14 Managing strategic change -- 15 The practice of strategy
Control code
ocn213380088
Dimensions
27 cm.
Edition
  • 8th ed. /
  • Gerry Johnson, Kevan Scholes, Richard Whittington.
Extent
xxxi, 625 p.
Isbn
9780273711919
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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