The Resource FDA labeling : informative or infringement?, Pamela E. Queen
FDA labeling : informative or infringement?, Pamela E. Queen
Resource Information
The item FDA labeling : informative or infringement?, Pamela E. Queen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item FDA labeling : informative or infringement?, Pamela E. Queen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- There is increasing debate about whether government regulations intended to educate and protect the public interfere with corporate rights for free enterprise and consumer choice. This issue is viewed through the eyes of Melody, a rising star at a top advertising firm in the U.S. who is in charge of a major advertising account for a pizza company. The case explores her dilemma after learning of trending negative public opinion about fatty foods and recent calls for graphic warning labels (GWLs) on pizza. Melody discovers that pizza, like tobacco, is viewed as a demonized product. The role of government in balancing its public safety role of protecting consumers with free speech for corporations is explored through discussion of GWLs on tobacco products. As a marketing director, Melody must decide how to develop a marketing campaign for her pizza company client in the face of increasingly divided public attitudes toward government intervention in free enterprise
- Language
- eng
- Extent
- 1 online resource
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526445483
- Label
- FDA labeling : informative or infringement?
- Title
- FDA labeling
- Title remainder
- informative or infringement?
- Statement of responsibility
- Pamela E. Queen
- Language
- eng
- Summary
- There is increasing debate about whether government regulations intended to educate and protect the public interfere with corporate rights for free enterprise and consumer choice. This issue is viewed through the eyes of Melody, a rising star at a top advertising firm in the U.S. who is in charge of a major advertising account for a pizza company. The case explores her dilemma after learning of trending negative public opinion about fatty foods and recent calls for graphic warning labels (GWLs) on pizza. Melody discovers that pizza, like tobacco, is viewed as a demonized product. The role of government in balancing its public safety role of protecting consumers with free speech for corporations is explored through discussion of GWLs on tobacco products. As a marketing director, Melody must decide how to develop a marketing campaign for her pizza company client in the face of increasingly divided public attitudes toward government intervention in free enterprise
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Queen, Pamela E
- Dewey number
- 641.1
- Illustrations
- illustrations
- Index
- index present
- LC call number
- TX551
- LC item number
- .Q44 2018
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Food
- Marketing
- United States
- Target audience
- specialized
- Label
- FDA labeling : informative or infringement?, Pamela E. Queen
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003407
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526445483
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- FDA labeling : informative or infringement?, Pamela E. Queen
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000003407
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526445483
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/FDA-labeling--informative-or-infringement/Md0lBeVO_fo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/FDA-labeling--informative-or-infringement/Md0lBeVO_fo/">FDA labeling : informative or infringement?, Pamela E. Queen</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/FDA-labeling--informative-or-infringement/Md0lBeVO_fo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/FDA-labeling--informative-or-infringement/Md0lBeVO_fo/">FDA labeling : informative or infringement?, Pamela E. Queen</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>