Coverart for item
The Resource FDA labeling : informative or infringement?, Pamela E. Queen

FDA labeling : informative or infringement?, Pamela E. Queen

Label
FDA labeling : informative or infringement?
Title
FDA labeling
Title remainder
informative or infringement?
Statement of responsibility
Pamela E. Queen
Creator
Author
Subject
Genre
Language
eng
Summary
There is increasing debate about whether government regulations intended to educate and protect the public interfere with corporate rights for free enterprise and consumer choice. This issue is viewed through the eyes of Melody, a rising star at a top advertising firm in the U.S. who is in charge of a major advertising account for a pizza company. The case explores her dilemma after learning of trending negative public opinion about fatty foods and recent calls for graphic warning labels (GWLs) on pizza. Melody discovers that pizza, like tobacco, is viewed as a demonized product. The role of government in balancing its public safety role of protecting consumers with free speech for corporations is explored through discussion of GWLs on tobacco products. As a marketing director, Melody must decide how to develop a marketing campaign for her pizza company client in the face of increasingly divided public attitudes toward government intervention in free enterprise
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Queen, Pamela E
Dewey number
641.1
Illustrations
illustrations
Index
index present
LC call number
TX551
LC item number
.Q44 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Food
  • Marketing
  • United States
Target audience
specialized
Label
FDA labeling : informative or infringement?, Pamela E. Queen
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003407
Extent
1 online resource
Form of item
online
Isbn
9781526445483
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
FDA labeling : informative or infringement?, Pamela E. Queen
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003407
Extent
1 online resource
Form of item
online
Isbn
9781526445483
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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