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The Resource Fashion brands : branding style from Armani to Zara, Mark Tungate

Fashion brands : branding style from Armani to Zara, Mark Tungate

Label
Fashion brands : branding style from Armani to Zara
Title
Fashion brands
Title remainder
branding style from Armani to Zara
Statement of responsibility
Mark Tungate
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Tungate, Mark
Illustrations
  • illustrations
  • plates
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Fashion merchandising
  • Branding (Marketing)
  • Advertising
Label
Fashion brands : branding style from Armani to Zara, Mark Tungate
Instantiates
Publication
Note
Previous ed. published in 2005
Bibliography note
Includes bibliographical references (p. [253]-254) and index
Contents
1. A history of seduction : Style addicts -- The first fashion brand -- Poiret raises the stakes -- Chanel, Dior and beyond -- The death of fashion -- The rebirth of fashion -- Surviving the crash -- 2. Fashioning an identity : Controlling the plot -- The Italian connection -- 3. When haute couture meets high street : Strategic alliances -- Chic battles cheap -- Stockholm Syndrome -- Viva Zara -- 4. The designer as brand : The new idols -- How to be a designer brand -- 5. The store is the star : Retail cathedrals -- Creativity drives consumption -- Luxury theme parks and urban bazaars -- 6. Anatomy of a trend : The style bureau -- The new oracles -- The cool hunter -- 7. The image-makers : Portrait of an art director -- The alternative image-maker -- 8. They shoot dresses, don't they? : Brand translators -- The limits of experimentation -- 9. This year's model : Packaging beauty -- Perfection and imperfection -- 10. Celebrity sells : When celebrities become designers -- 11. Press to impress -- 12. The collections : The power behind the shows -- Communication via catwalk -- Haute couture laid low -- Front-row fever -- 13. Accessorize all areas : Emotional baggage -- A brand in a bottle -- 14. Retro brands retooled : Climbing out of a trench -- The art of plundering the past -- 15. Targeted male : 'Very GQ' -- Fine and dandy -- A tailor-made opportunity -- Groom for improvement -- 16. Urban athletes : Getting on track -- Expect a gadget -- Stars and streets -- 17. Virtually dressed : The success story -- Interactive catalogues -- 18. Rise of the bloggers : Blogs and the press -- 19. Brave new market : A promotional tightrope -- From China with cloth -- 20. The faking game -- 21. Behind the seams : Sweatshop-free clothing -- Ethical fashion -- 22. Style goes back to the future : From thrift to vintage -- The politics of nostalgia -- Conclusion : The consumer as stylist -- Reactivity and personalization -- Choice fatigue -- 'Smart' clothing -- Branding via buildings -- Hybrid shopping -- Nomadic designers -- The end of age
Control code
ocn213358274
Dimensions
24 cm.
Edition
2nd ed.
Extent
xv, 264 p., [16] p. of plates
Isbn
9780749453053
Lccn
2008011174
Other physical details
col. ill.
Label
Fashion brands : branding style from Armani to Zara, Mark Tungate
Publication
Note
Previous ed. published in 2005
Bibliography note
Includes bibliographical references (p. [253]-254) and index
Contents
1. A history of seduction : Style addicts -- The first fashion brand -- Poiret raises the stakes -- Chanel, Dior and beyond -- The death of fashion -- The rebirth of fashion -- Surviving the crash -- 2. Fashioning an identity : Controlling the plot -- The Italian connection -- 3. When haute couture meets high street : Strategic alliances -- Chic battles cheap -- Stockholm Syndrome -- Viva Zara -- 4. The designer as brand : The new idols -- How to be a designer brand -- 5. The store is the star : Retail cathedrals -- Creativity drives consumption -- Luxury theme parks and urban bazaars -- 6. Anatomy of a trend : The style bureau -- The new oracles -- The cool hunter -- 7. The image-makers : Portrait of an art director -- The alternative image-maker -- 8. They shoot dresses, don't they? : Brand translators -- The limits of experimentation -- 9. This year's model : Packaging beauty -- Perfection and imperfection -- 10. Celebrity sells : When celebrities become designers -- 11. Press to impress -- 12. The collections : The power behind the shows -- Communication via catwalk -- Haute couture laid low -- Front-row fever -- 13. Accessorize all areas : Emotional baggage -- A brand in a bottle -- 14. Retro brands retooled : Climbing out of a trench -- The art of plundering the past -- 15. Targeted male : 'Very GQ' -- Fine and dandy -- A tailor-made opportunity -- Groom for improvement -- 16. Urban athletes : Getting on track -- Expect a gadget -- Stars and streets -- 17. Virtually dressed : The success story -- Interactive catalogues -- 18. Rise of the bloggers : Blogs and the press -- 19. Brave new market : A promotional tightrope -- From China with cloth -- 20. The faking game -- 21. Behind the seams : Sweatshop-free clothing -- Ethical fashion -- 22. Style goes back to the future : From thrift to vintage -- The politics of nostalgia -- Conclusion : The consumer as stylist -- Reactivity and personalization -- Choice fatigue -- 'Smart' clothing -- Branding via buildings -- Hybrid shopping -- Nomadic designers -- The end of age
Control code
ocn213358274
Dimensions
24 cm.
Edition
2nd ed.
Extent
xv, 264 p., [16] p. of plates
Isbn
9780749453053
Lccn
2008011174
Other physical details
col. ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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