Coverart for item
The Resource Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky, (electronic book)

Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky, (electronic book)

Label
Feminist perspectives on advertising : what's the big idea?
Title
Feminist perspectives on advertising
Title remainder
what's the big idea?
Statement of responsibility
edited by Kim Golombisky
Contributor
Editor
Subject
Language
eng
Cataloging source
NhCcYBP
Dewey number
659.101
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Golombisky, Kim
  • EBSCOhost
http://library.link/vocab/subjectName
  • Advertising
  • Advertising and women
  • Feminist theory
Label
Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: HISTORICIZE THIS! An Introduction to Some Big Ideas for Critical Feminist Advertising Studies / Kim Golombisky -- From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Patricia G. Davis -- Black Women's Hair Politics in Advertising / Natalie A. Mitchell and Angelica Morris -- Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Roseann M. Mandziuk -- Part II: ADVERTISING BODY POLITICS. Lesbian Consumers and the Myth of an LGBT Consumer Market / Gillian W. Oakenfull -- Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Ella Houston -- Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Kim Golombisky -- Corporeal Commodification: Chinese Women's Bodies as Advertisements / Carol M. Liebler, Li Chen, and Anqi Peng -- Part III: MEDIA REPS. Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / Janie Marie Collins -- The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Grace Diabah -- Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Jennifer Ford Stamps and Kim Golombisky -- Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / Angela T. Ragusa -- Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT. We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / Whitney Peoples -- "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand / Dunja Antunovic and Michelle Rodino-Colocino -- The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Cara Okopny
Control code
99987981577
Extent
1 online resource ( xiv, 381 pages) :
Form of item
online
Isbn
9781498528337
Isbn Type
(ebk)
Lccn
2018044251
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
9781498528337
Reproduction note
Electronic reproduction.
Specific material designation
remote
Label
Feminist perspectives on advertising : what's the big idea?, edited by Kim Golombisky, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: HISTORICIZE THIS! An Introduction to Some Big Ideas for Critical Feminist Advertising Studies / Kim Golombisky -- From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Patricia G. Davis -- Black Women's Hair Politics in Advertising / Natalie A. Mitchell and Angelica Morris -- Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Roseann M. Mandziuk -- Part II: ADVERTISING BODY POLITICS. Lesbian Consumers and the Myth of an LGBT Consumer Market / Gillian W. Oakenfull -- Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Ella Houston -- Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Kim Golombisky -- Corporeal Commodification: Chinese Women's Bodies as Advertisements / Carol M. Liebler, Li Chen, and Anqi Peng -- Part III: MEDIA REPS. Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / Janie Marie Collins -- The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Grace Diabah -- Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Jennifer Ford Stamps and Kim Golombisky -- Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / Angela T. Ragusa -- Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT. We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / Whitney Peoples -- "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand / Dunja Antunovic and Michelle Rodino-Colocino -- The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Cara Okopny
Control code
99987981577
Extent
1 online resource ( xiv, 381 pages) :
Form of item
online
Isbn
9781498528337
Isbn Type
(ebk)
Lccn
2018044251
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
9781498528337
Reproduction note
Electronic reproduction.
Specific material designation
remote

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