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The Resource #Fight4UNCWSwimandDive : a case study of how college athletes used Twitter to help save their teams, Kevin Hull

#Fight4UNCWSwimandDive : a case study of how college athletes used Twitter to help save their teams, Kevin Hull

Label
#Fight4UNCWSwimandDive : a case study of how college athletes used Twitter to help save their teams
Title
#Fight4UNCWSwimandDive
Title remainder
a case study of how college athletes used Twitter to help save their teams
Statement of responsibility
Kevin Hull
Creator
Author
Subject
Language
eng
Summary
This study explored how student-athletes at UNC-Wilmington (UNCW) used Twitter to help save their swimming and diving teams from being eliminated. Both a series of interviews and a content analysis of 1,775 tweets by 25 athletes were conducted. The results suggest that athletes and advocates can use Twitter to raise awareness about their cause. The UNCW athletes' goal to demonstrate community support by alerting as many people as possible through social media was achieved through tweeting consistently, becoming opinion leaders in the two-step flow of information, and using weak ties to get followers of other accounts to rally behind their cause. Limitations and directions for future research are also discussed
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hull, Kevin
Dewey number
006.754
Index
index present
LC call number
HM743.T95
LC item number
H85 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Internet marketing
  • University of North Carolina at Wilmington
Target audience
specialized
Label
#Fight4UNCWSwimandDive : a case study of how college athletes used Twitter to help save their teams, Kevin Hull
Instantiates
Publication
Note
  • Originally published in Hull, K. (2014). #Fight4UNCWSwimandDive: A case study of how college athletes used Twitter to help save their teams. International Journal of Sport Communication, 7(4), 533-552. DOI:
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003189
Extent
1 online resource.
Form of item
online
Isbn
9781526437914
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
#Fight4UNCWSwimandDive : a case study of how college athletes used Twitter to help save their teams, Kevin Hull
Publication
Note
  • Originally published in Hull, K. (2014). #Fight4UNCWSwimandDive: A case study of how college athletes used Twitter to help save their teams. International Journal of Sport Communication, 7(4), 533-552. DOI:
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003189
Extent
1 online resource.
Form of item
online
Isbn
9781526437914
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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