Coverart for item
The Resource Flexibility at Genentech : developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit, Homa Bahrami, Stuart Evans

Flexibility at Genentech : developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit, Homa Bahrami, Stuart Evans

Label
Flexibility at Genentech : developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit
Title
Flexibility at Genentech
Title remainder
developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit
Statement of responsibility
Homa Bahrami, Stuart Evans
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The Genentech Spectrum case is about infusing flexibility in a medical unit of a global biotechnology company. The protagonist is Mauricio Silva de Lima, M.D., Ph.D., Vice President of U.S. Medical Affairs for the unit. The case focuses on his teams key challenges in a highly uncertain, fluid context. These include deploying a team of specialized domain experts through program terminations (starts and stops), allocating resources efficiently during a programs life cycle, and measuring the concrete impact of key strategic initiatives
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Bahrami, Homa
Dewey number
658
Illustrations
illustrations
Index
no index present
LC call number
HD31.2
LC item number
.B34 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Evans, J. Stuart
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Genentech, Inc
  • Industrial management
  • Organizational behavior
  • Biotechnology industries
Target audience
specialized
Label
Flexibility at Genentech : developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit, Homa Bahrami, Stuart Evans
Instantiates
Publication
Note
  • Originally published: Bahrami, H., & Evans, S. (2016). Flexibility at Genentech: Developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000757
Extent
1 online resource
Form of item
online
Isbn
9781526410832
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Flexibility at Genentech : developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit, Homa Bahrami, Stuart Evans
Publication
Note
  • Originally published: Bahrami, H., & Evans, S. (2016). Flexibility at Genentech: Developing versatile domain experts and deploying flexible resources at one U.S. medical affairs unit. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000757
Extent
1 online resource
Form of item
online
Isbn
9781526410832
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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