Coverart for item
The Resource Foodpanda : changing the way Bangladeshi eat meals, Jashim Uddin Ahmed, Asma Ahmed

Foodpanda : changing the way Bangladeshi eat meals, Jashim Uddin Ahmed, Asma Ahmed

Label
Foodpanda : changing the way Bangladeshi eat meals
Title
Foodpanda
Title remainder
changing the way Bangladeshi eat meals
Statement of responsibility
Jashim Uddin Ahmed, Asma Ahmed
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case study investigates the key competitive advantages, marketing strategies, and challenges of Foodpanda, an online food delivery service in Bangladesh. Foodpanda operates globally and started operations in Bangladesh in 2013, currently operating in Dhaka, Chittagong, and Sylhet. Online food delivery service has a huge potential in Bangladesh with the rapid growth of e-commerce and extensive use of social media sites such as Facebook and Instagram. The target customer groups are busy urban people. With changing food habits in society, high internet usage, and a mobile based easy ordering system, the future of Foodpanda seems promising. However, Foodpanda is facing fierce competition from local players in the market, mainly HungryNaki. This case highlights how Foodpanda is focusing on various strategies to: (1) retain their market share, (2) deliver food on time through busy city traffic, and (3) be more aggressive in addressing the competition
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Ahmed, Jashim Uddin
Dewey number
658.84
Illustrations
illustrations
Index
index present
LC call number
HF5548.325.B3
LC item number
A36 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ahmed, Asma
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Foodpanda
  • Electronic commerce
  • Food industry and trade
Target audience
specialized
Label
Foodpanda : changing the way Bangladeshi eat meals, Jashim Uddin Ahmed, Asma Ahmed
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003418
Extent
1 online resource
Form of item
online
Isbn
9781526444561
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Foodpanda : changing the way Bangladeshi eat meals, Jashim Uddin Ahmed, Asma Ahmed
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003418
Extent
1 online resource
Form of item
online
Isbn
9781526444561
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

Library Locations

Processing Feedback ...