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The Resource Forecasting tourism demand : methods and strategies, Douglas C. Frechtling, (electronic book)

Forecasting tourism demand : methods and strategies, Douglas C. Frechtling, (electronic book)

Label
Forecasting tourism demand : methods and strategies
Title
Forecasting tourism demand
Title remainder
methods and strategies
Statement of responsibility
Douglas C. Frechtling
Creator
Subject
Language
eng
Summary
'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the competition. Building on the success of 'Practical Tourism Forecasting' this text looks at 13 methods of forecasting and with a user friendly style, 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses and explaining how it can be applied to the tourism industry. 'Forecasting Tourism Demand' employs charts and tables to explain how to: * plan a forecasting project * analyse time series and other information * select the appropriate forecasting model * use the model for forecasting and evaluate its results Ideal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it invaluable in assisting them to evaluate the validity and reliability of predictions and forecasts. Those engaged in analysing business trends will find it useful in surveying the future of what has been called the largest industry in the world. User-friendly guide to 13 methods of forecasting and selecting the one for you Examples from lodging, destination, airline and international tourism sectors Over 40 case studies illustrating the application of techniques described in the book
Member of
Cataloging source
OPELS
http://bibfra.me/vocab/lite/collectionName
Practical tourism forecasting
http://library.link/vocab/creatorName
Frechtling, Douglas Carleton
Dewey number
338.4791
Illustrations
illustrations
Index
index present
LC call number
G155.A1
LC item number
F744 2001
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
Tourism
Label
Forecasting tourism demand : methods and strategies, Douglas C. Frechtling, (electronic book)
Instantiates
Publication
Note
Revised and updated version of: Practical tourism forecasting
Bibliography note
Includes bibliographical references (p. [267]-274) and index
Color
multicolored
Contents
Introduction; Alternative forecasting methods and evaluation; The tourism forecasting process; Basic extrapolative methods and decomposition; Intermediate extrapolative methods; An advanced extrapolative method; Causal models: regression analysis; Causal methods: structural models; Qualitative forecasting methods; Conclusion
Control code
SCIDI474931027
Dimensions
unknown
Extent
1 online resource (xx, 279 p.)
Form of item
online
Isbn
9780750651707
Other physical details
ill.
Specific material designation
remote
Label
Forecasting tourism demand : methods and strategies, Douglas C. Frechtling, (electronic book)
Publication
Note
Revised and updated version of: Practical tourism forecasting
Bibliography note
Includes bibliographical references (p. [267]-274) and index
Color
multicolored
Contents
Introduction; Alternative forecasting methods and evaluation; The tourism forecasting process; Basic extrapolative methods and decomposition; Intermediate extrapolative methods; An advanced extrapolative method; Causal models: regression analysis; Causal methods: structural models; Qualitative forecasting methods; Conclusion
Control code
SCIDI474931027
Dimensions
unknown
Extent
1 online resource (xx, 279 p.)
Form of item
online
Isbn
9780750651707
Other physical details
ill.
Specific material designation
remote

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