Coverart for item
The Resource Free : the future of a radical price, Chris Anderson

Free : the future of a radical price, Chris Anderson

Label
Free : the future of a radical price
Title
Free
Title remainder
the future of a radical price
Statement of responsibility
Chris Anderson
Creator
Subject
Language
eng
Summary
Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Anderson, Chris
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Free material
  • Pricing
  • Marketing
  • Success in business
Label
Free : the future of a radical price, Chris Anderson
Instantiates
Publication
Bibliography note
Includes index
Contents
  • Prologue.
  • p. 1
  • 1.
  • Birth of Free.
  • p. 7
  • What Is Free?
  • 2.
  • Free 101.
  • p. 17
  • 3.
  • History of Free.
  • p. 34
  • 4.
  • Psychology of Free.
  • p. 55
  • Digital Free
  • 5.
  • Too Cheap to Matter.
  • p. 75
  • 6.
  • "Information Wants to Be Free".
  • p. 94
  • 7.
  • Competing With Free.
  • p. 101
  • 8.
  • De-Monetization.
  • p. 119
  • 9.
  • New Media Models.
  • p. 135
  • 10.
  • How Big Is the Free Economy?.
  • p. 162
  • Freeconomics and the Free World
  • 11.
  • Econ 000.
  • p. 171
  • 12.
  • Nonmonetary Economies.
  • p. 180
  • 13.
  • Waste Is (Sometimes) Good.
  • p. 190
  • 14.
  • Free World.
  • p. 199
  • 15.
  • Imagining Abundance.
  • p. 208
  • 16.
  • "You Get What You Pay for".
  • p. 215
  • Coda.
  • p. 237
  • Free Rules.
  • p. 241
  • Freemium Tactics.
  • p. 245
  • Fifty Business Models Built on Free.
  • p. 251
  • Acknowledgments.
  • p. 255
  • Index.
  • p. 261
Control code
ocn262885036
Dimensions
25 cm.
Extent
x, 274 p.
Isbn
9781401322908
Lccn
2009012333
Other physical details
ill.
Label
Free : the future of a radical price, Chris Anderson
Publication
Bibliography note
Includes index
Contents
  • Prologue.
  • p. 1
  • 1.
  • Birth of Free.
  • p. 7
  • What Is Free?
  • 2.
  • Free 101.
  • p. 17
  • 3.
  • History of Free.
  • p. 34
  • 4.
  • Psychology of Free.
  • p. 55
  • Digital Free
  • 5.
  • Too Cheap to Matter.
  • p. 75
  • 6.
  • "Information Wants to Be Free".
  • p. 94
  • 7.
  • Competing With Free.
  • p. 101
  • 8.
  • De-Monetization.
  • p. 119
  • 9.
  • New Media Models.
  • p. 135
  • 10.
  • How Big Is the Free Economy?.
  • p. 162
  • Freeconomics and the Free World
  • 11.
  • Econ 000.
  • p. 171
  • 12.
  • Nonmonetary Economies.
  • p. 180
  • 13.
  • Waste Is (Sometimes) Good.
  • p. 190
  • 14.
  • Free World.
  • p. 199
  • 15.
  • Imagining Abundance.
  • p. 208
  • 16.
  • "You Get What You Pay for".
  • p. 215
  • Coda.
  • p. 237
  • Free Rules.
  • p. 241
  • Freemium Tactics.
  • p. 245
  • Fifty Business Models Built on Free.
  • p. 251
  • Acknowledgments.
  • p. 255
  • Index.
  • p. 261
Control code
ocn262885036
Dimensions
25 cm.
Extent
x, 274 p.
Isbn
9781401322908
Lccn
2009012333
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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