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The Resource Freemium economics : leveraging analytics and user segmentation to drive revenue, Eric Benjamin Seufert, (electronic book)

Freemium economics : leveraging analytics and user segmentation to drive revenue, Eric Benjamin Seufert, (electronic book)

Label
Freemium economics : leveraging analytics and user segmentation to drive revenue
Title
Freemium economics
Title remainder
leveraging analytics and user segmentation to drive revenue
Statement of responsibility
Eric Benjamin Seufert
Creator
Subject
Genre
Language
eng
Summary
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Seufert, Eric Benjamin.
Dewey number
658.8/16
Index
index present
LC call number
HF5416.5
LC item number
.S48 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Pricing
  • Bundling (Marketing)
  • Marketing
  • Demand (Economic theory)
  • Consumption (Economics)
  • Computer software industry
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
Label
Freemium economics : leveraging analytics and user segmentation to drive revenue, Eric Benjamin Seufert, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
SCIDI867049826
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780124166905
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Freemium economics : leveraging analytics and user segmentation to drive revenue, Eric Benjamin Seufert, (electronic book)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
SCIDI867049826
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780124166905
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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