Coverart for item
The Resource From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing, Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin, (electronic book)

From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing, Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin, (electronic book)

Label
From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing
Title
From science 2.0 to pharma 3.0
Title remainder
semantic search and social media in the pharmaceutical industry and STM publishing
Statement of responsibility
Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin
Creator
Contributor
Subject
Language
eng
Summary
Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of '3.0' in Pharma and STM publishing
Member of
Cataloging source
LGG
http://library.link/vocab/creatorName
Basset, Hervé.
Dewey number
501/.4
Illustrations
illustrations
Index
index present
LC call number
HM742
LC item number
.B37 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Stuart, David
  • Silber, Denise.
Series statement
Chandos publishing social media series
Series volume
7
http://library.link/vocab/subjectName
  • Online social networks
  • Drug industry
  • Online social networks
  • Publishing
  • Science
  • Social networking
Label
From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing, Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover; From Science 2.0 to Pharma 3.0: Semantic search and social media in the pharmaceutical industry and STM publishing; Copyright; Contents; List of figures; List of abbreviations; Acknowledgements; Note; About the authors; Notes; Introduction; Notes; Part 1 From Science 2.0 (2000-2010) ... ; 1The Web 2.0 revolution and the promise of Science 2.0; The web as a platform: web services, the cloud and the app; Harnessing collective intelligence; Data as the 'next Intel Inside'; Notes; 2The state of Science 2.0; A reluctance to change; Scepticism about the promise of Science 2.0
  • The lack of a supportive environmentConclusion; Note; Part 2 ... and Pharma 2.0 ... ; 3Health 2.0 and beyond; 2.0 becomes social media; Big promises: is there a pot of gold?; Leading Health 2.0 and social media sites and applications; Notes; 4The digital pharma industry; The pharma industry adopts ... ; The pharma industry watches ... ; The pharma industry remains cautious: the dark face of SoMe; Notes; Part 3 ... to Pharma 3.0 (2010- ); 5The semantic search in life sciences; Semantic? What's this?; What do researchers expect?; A survey of biomedical semantic interfaces; The future will be semantic
  • The semantic for pharmasNotes; 6Enterprise 2.0 and Web 3.0; Enterprise 2.0; MS SharePoint 2010; And the next revolutions are?; Conclusion; Notes; 7The next 3.0; Science 3.0; Pharma 3.0; Big STM 3.0; Notes; Conclusion; Science 2.0; Health 2.0, digital marketing and Pharma 3.0; Big STM and big pharma; Web 3.0; Notes; References; Index
Control code
SCIDI853576094
Dimensions
unknown
Extent
1 online resource (xvi, 276 pages)
Form of item
online
Isbn
9781780633756
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote
Label
From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing, Hervé Basset, David Stuart and Denise Silber ; with contributions from François Boutin, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover; From Science 2.0 to Pharma 3.0: Semantic search and social media in the pharmaceutical industry and STM publishing; Copyright; Contents; List of figures; List of abbreviations; Acknowledgements; Note; About the authors; Notes; Introduction; Notes; Part 1 From Science 2.0 (2000-2010) ... ; 1The Web 2.0 revolution and the promise of Science 2.0; The web as a platform: web services, the cloud and the app; Harnessing collective intelligence; Data as the 'next Intel Inside'; Notes; 2The state of Science 2.0; A reluctance to change; Scepticism about the promise of Science 2.0
  • The lack of a supportive environmentConclusion; Note; Part 2 ... and Pharma 2.0 ... ; 3Health 2.0 and beyond; 2.0 becomes social media; Big promises: is there a pot of gold?; Leading Health 2.0 and social media sites and applications; Notes; 4The digital pharma industry; The pharma industry adopts ... ; The pharma industry watches ... ; The pharma industry remains cautious: the dark face of SoMe; Notes; Part 3 ... to Pharma 3.0 (2010- ); 5The semantic search in life sciences; Semantic? What's this?; What do researchers expect?; A survey of biomedical semantic interfaces; The future will be semantic
  • The semantic for pharmasNotes; 6Enterprise 2.0 and Web 3.0; Enterprise 2.0; MS SharePoint 2010; And the next revolutions are?; Conclusion; Notes; 7The next 3.0; Science 3.0; Pharma 3.0; Big STM 3.0; Notes; Conclusion; Science 2.0; Health 2.0, digital marketing and Pharma 3.0; Big STM and big pharma; Web 3.0; Notes; References; Index
Control code
SCIDI853576094
Dimensions
unknown
Extent
1 online resource (xvi, 276 pages)
Form of item
online
Isbn
9781780633756
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote

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