Coverart for item
The Resource General Electric : ecomagination as a CSR initiative, Marlene M. Reed, Mitchell J. Neubert

General Electric : ecomagination as a CSR initiative, Marlene M. Reed, Mitchell J. Neubert

Label
General Electric : ecomagination as a CSR initiative
Title
General Electric
Title remainder
ecomagination as a CSR initiative
Statement of responsibility
Marlene M. Reed, Mitchell J. Neubert
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
General Electric (G.E.) has a rich history of being in the center of public discourse regarding the intersection of corporate strategy and environmental concerns. During Jeffrey Immelt's tenure as Chief Executive Officer, G.E. has taken a proactive approach to coupling corporate social responsibility with organizational profitability in its Ecomagination initiatives. Critics abound with some investor groups questioning the utility of Immelt's approach for shareholder returns while other stakeholder groups question G.E.'s motives and methods. This case study reviews G.E.'s past CSR efforts and the more recent Ecomagination program and its efficacy and sustainability. The case was developed from public sources
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Reed, Marlene M
Dewey number
658.408
Illustrations
illustrations
Index
no index present
LC call number
HD60
LC item number
.R44 2011
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Neubert, Mitchell J.
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Immelt, Jeffrey
  • Social responsibility of business
  • Strategic planning
  • Business planning
  • General Electric Company
Target audience
specialized
Label
General Electric : ecomagination as a CSR initiative, Marlene M. Reed, Mitchell J. Neubert
Instantiates
Publication
Note
  • Originally Published InReed, M. M., & Neubert, M. J. (2011). General Electric: Ecomagination as a CSR initiative. Journal of Business Ethics and Education, 8(1), 245-254. JBEE8-0CS4
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005509
Extent
1 online resource
Form of item
online
Isbn
9781526460561
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
General Electric : ecomagination as a CSR initiative, Marlene M. Reed, Mitchell J. Neubert
Publication
Note
  • Originally Published InReed, M. M., & Neubert, M. J. (2011). General Electric: Ecomagination as a CSR initiative. Journal of Business Ethics and Education, 8(1), 245-254. JBEE8-0CS4
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005509
Extent
1 online resource
Form of item
online
Isbn
9781526460561
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

Library Locations

Processing Feedback ...