The Resource Generation Y : why tweens, teens and 20-somethings buy, Kit Yarrow, (streaming video)

Generation Y : why tweens, teens and 20-somethings buy, Kit Yarrow, (streaming video)

Label
Generation Y : why tweens, teens and 20-somethings buy
Title
Generation Y
Title remainder
why tweens, teens and 20-somethings buy
Statement of responsibility
Kit Yarrow
Creator
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Yarrow, Kit
Series statement
Marketing to women : understanding how women buy and how to gain your share of this crucial market
http://library.link/vocab/subjectName
  • Generation Y
  • Marketing
  • Women consumers
  • Young adult consumers
Label
Generation Y : why tweens, teens and 20-somethings buy, Kit Yarrow, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: The clout and buying power of Gen Y -- How Gen Y is fundamentally different from other generations -- Age related needs within Gen Y -- Generational gender shifts -- What Gen Y wants from products and brands -- Seven essentials for marketing to Gen Y
Control code
HST2370_1_2
Dimensions
unknown
Extent
1 streaming video file (45 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Generation Y : why tweens, teens and 20-somethings buy, Kit Yarrow, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: The clout and buying power of Gen Y -- How Gen Y is fundamentally different from other generations -- Age related needs within Gen Y -- Generational gender shifts -- What Gen Y wants from products and brands -- Seven essentials for marketing to Gen Y
Control code
HST2370_1_2
Dimensions
unknown
Extent
1 streaming video file (45 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

Library Locations

Processing Feedback ...