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The Resource Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris

Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris

Label
Genzyme : the Renvela launch decision
Title
Genzyme
Title remainder
the Renvela launch decision
Statement of responsibility
Tim Calkins & Lynn Harris
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Pharmaceutical company Genzyme has created a new drug, Renvela, which is a phosphate binder designed to be used primarily by patients with kidney failure. Renvela is a slightly different version of Genzyme's highly successful Renagel. Company executives must now decide how best to launch Renvela. Should it replace Renagel? Should it be a premium version of Renagel? Is it worth launching the product at all? This case appears rather simple on the surface, but the questions are challenging to work through
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Calkins, Tim
Dewey number
658.575
Illustrations
illustrations
Index
no index present
LC call number
HF5415.153
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Harris, Lynn
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • New products
  • Marketing
  • Drugs
Target audience
specialized
Label
Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris
Instantiates
Publication
Note
  • Originally Published in: Calkins, T., & Harris, L. (2009). Genzyme: The Renvela Launch Decision. 5-308-506. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383260
Extent
1 online resource
Form of item
online
Isbn
9781473970014
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris
Publication
Note
  • Originally Published in: Calkins, T., & Harris, L. (2009). Genzyme: The Renvela Launch Decision. 5-308-506. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383260
Extent
1 online resource
Form of item
online
Isbn
9781473970014
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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