The Resource Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris
Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris
Resource Information
The item Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Pharmaceutical company Genzyme has created a new drug, Renvela, which is a phosphate binder designed to be used primarily by patients with kidney failure. Renvela is a slightly different version of Genzyme's highly successful Renagel. Company executives must now decide how best to launch Renvela. Should it replace Renagel? Should it be a premium version of Renagel? Is it worth launching the product at all? This case appears rather simple on the surface, but the questions are challenging to work through
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally Published in: Calkins, T., & Harris, L. (2009). Genzyme: The Renvela Launch Decision. 5-308-506. Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473970014
- Label
- Genzyme : the Renvela launch decision
- Title
- Genzyme
- Title remainder
- the Renvela launch decision
- Statement of responsibility
- Tim Calkins & Lynn Harris
- Language
- eng
- Summary
- Pharmaceutical company Genzyme has created a new drug, Renvela, which is a phosphate binder designed to be used primarily by patients with kidney failure. Renvela is a slightly different version of Genzyme's highly successful Renagel. Company executives must now decide how best to launch Renvela. Should it replace Renagel? Should it be a premium version of Renagel? Is it worth launching the product at all? This case appears rather simple on the surface, but the questions are challenging to work through
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Calkins, Tim
- Dewey number
- 658.575
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HF5415.153
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Harris, Lynn
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
-
- New products
- Marketing
- Drugs
- Target audience
- specialized
- Label
- Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris
- Note
-
- Originally Published in: Calkins, T., & Harris, L. (2009). Genzyme: The Renvela Launch Decision. 5-308-506. Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001383260
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473970014
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris
- Note
-
- Originally Published in: Calkins, T., & Harris, L. (2009). Genzyme: The Renvela Launch Decision. 5-308-506. Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001383260
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473970014
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Genzyme--the-Renvela-launch-decision-Tim/b2r5UzWeaFk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Genzyme--the-Renvela-launch-decision-Tim/b2r5UzWeaFk/">Genzyme : the Renvela launch decision, Tim Calkins & Lynn Harris</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
