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The Resource Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book)

Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book)

Editor
Contributor
Summary
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics
Language
eng
Work
Publication
Extent
1 online resource (xxi, 145 p.)
Contents
  • 1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold
  • 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds
  • 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora
  • 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani
  • 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds
  • 6. Music as a Source of Inspiration for Future Managers
  • A French Learning-By-Doing Teaching Experiment; Pascale Debuire
  • 7. The Soft Power of The Music Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira
  • 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen
  • 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard
  • 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear
Isbn
9783319779294
Instance
Label
Global Business Value Innovations : Building Innovation Capabilities for Business Strategies
Title
Global Business Value Innovations
Title remainder
Building Innovation Capabilities for Business Strategies
Statement of responsibility
edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds
Contributor
Editor
Subject
Language
eng
Summary
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics
Member of
Cataloging source
AZU
Dewey number
658.1/8
Index
no index present
LC call number
HD62.4
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1974-
http://library.link/vocab/relatedWorkOrContributorName
  • Arora, Anshu Saxena
  • Bacouel-Jentjens, Sabine
  • Edmonds, Jennifer J.
Series statement
International Marketing and Management Research
http://library.link/vocab/subjectName
  • International business enterprises
  • Business
  • Marketing
  • Leadership
  • Management
  • Industrial management
Label
Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers -- A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear
Dimensions
unknown
Extent
1 online resource (xxi, 145 p.)
File format
multiple file formats
Form of item
online
Isbn
9783319779294
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-77929-4
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • on1034542558
  • (OCoLC)1034542558
Label
Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers -- A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear
Dimensions
unknown
Extent
1 online resource (xxi, 145 p.)
File format
multiple file formats
Form of item
online
Isbn
9783319779294
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-77929-4
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • on1034542558
  • (OCoLC)1034542558

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