The Resource Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book)
Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book)
Resource Information
The item Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics
- Language
- eng
- Extent
- 1 online resource (xxi, 145 p.)
- Contents
-
- 1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold
- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds
- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora
- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani
- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds
- 6. Music as a Source of Inspiration for Future Managers
- A French Learning-By-Doing Teaching Experiment; Pascale Debuire
- 7. The Soft Power of The Music Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira
- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen
- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard
- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear
- Isbn
- 9783319779294
- Label
- Global Business Value Innovations : Building Innovation Capabilities for Business Strategies
- Title
- Global Business Value Innovations
- Title remainder
- Building Innovation Capabilities for Business Strategies
- Statement of responsibility
- edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds
- Language
- eng
- Summary
- This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics
- Cataloging source
- AZU
- Dewey number
- 658.1/8
- Index
- no index present
- LC call number
- HD62.4
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorDate
- 1974-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Arora, Anshu Saxena
- Bacouel-Jentjens, Sabine
- Edmonds, Jennifer J.
- Series statement
- International Marketing and Management Research
- http://library.link/vocab/subjectName
-
- International business enterprises
- Business
- Marketing
- Leadership
- Management
- Industrial management
- Label
- Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book)
- Antecedent source
- mixed
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- not applicable
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers -- A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear
- Dimensions
- unknown
- Extent
- 1 online resource (xxi, 145 p.)
- File format
- multiple file formats
- Form of item
- online
- Isbn
- 9783319779294
- Level of compression
- uncompressed
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 10.1007/978-3-319-77929-4
- Quality assurance targets
- absent
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
-
- on1034542558
- (OCoLC)1034542558
- Label
- Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book)
- Antecedent source
- mixed
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- not applicable
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers -- A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry - Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World - The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear
- Dimensions
- unknown
- Extent
- 1 online resource (xxi, 145 p.)
- File format
- multiple file formats
- Form of item
- online
- Isbn
- 9783319779294
- Level of compression
- uncompressed
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 10.1007/978-3-319-77929-4
- Quality assurance targets
- absent
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
-
- on1034542558
- (OCoLC)1034542558
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Global-Business-Value-Innovations--Building/IM85O0QgaTs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Global-Business-Value-Innovations--Building/IM85O0QgaTs/">Global Business Value Innovations : Building Innovation Capabilities for Business Strategies, edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, (electronic book) | (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
