The Resource Global advertising in the 21st century, Nükhet Vardar, (streaming video)

Global advertising in the 21st century, Nükhet Vardar, (streaming video)

Label
Global advertising in the 21st century
Title
Global advertising in the 21st century
Statement of responsibility
Nükhet Vardar
Creator
Speaker
Subject
Language
eng
Member of
Cataloging source
UkLoHST
Characteristic
videorecording
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Vardar, Nükhet
Series statement
Exporting, international and global marketing management : beyond the fundamentals,
http://library.link/vocab/subjectName
  • Advertising
  • Business networks
  • Communication, International
  • Globalization
Label
Global advertising in the 21st century, Nükhet Vardar, (streaming video)
Instantiates
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: How globalization was formed and developed -- The changing face of globalization -- The inception of global advertising -- Advantages and disadvantages of global advertising -- The role of the "Value Paradox" in global advertising
Control code
HST4892
Dimensions
unknown
Extent
1 online resource (1 streaming video file (29 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
4892
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(UkLoHST)4315
Video recording format
other
Label
Global advertising in the 21st century, Nükhet Vardar, (streaming video)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: How globalization was formed and developed -- The changing face of globalization -- The inception of global advertising -- Advantages and disadvantages of global advertising -- The role of the "Value Paradox" in global advertising
Control code
HST4892
Dimensions
unknown
Extent
1 online resource (1 streaming video file (29 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
4892
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(UkLoHST)4315
Video recording format
other

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