The Resource Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij
Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij
Resource Information
The item Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Edition
- 6th edition.
- Extent
- xxi, 504 pages
- Note
- Previous edition: 2019
- Isbn
- 9781529732498
- Label
- Global marketing & advertising : understanding cultural paradoxes
- Title
- Global marketing & advertising
- Title remainder
- understanding cultural paradoxes
- Statement of responsibility
- Marieke de Mooij
- Title variation
- Global marketing and advertising
- Language
- eng
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorDate
- 1943-
- http://library.link/vocab/creatorName
- Mooij, Marieke K. de
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Target marketing
- Advertising
- Consumer behavior
- Label
- Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij
- Note
- Previous edition: 2019
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type code
-
- txt
- sti
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- 061814507
- Dimensions
- 24 cm
- Edition
- 6th edition.
- Extent
- xxi, 504 pages
- Isbn
- 9781529732498
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Label
- Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij
- Note
- Previous edition: 2019
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type code
-
- txt
- sti
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- 061814507
- Dimensions
- 24 cm
- Edition
- 6th edition.
- Extent
- xxi, 504 pages
- Isbn
- 9781529732498
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Global-marketing--advertising--understanding/00Q0O7Oi-9U/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Global-marketing--advertising--understanding/00Q0O7Oi-9U/">Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Global-marketing--advertising--understanding/00Q0O7Oi-9U/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Global-marketing--advertising--understanding/00Q0O7Oi-9U/">Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
