Coverart for item
The Resource Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij

Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij

Label
Global marketing & advertising : understanding cultural paradoxes
Title
Global marketing & advertising
Title remainder
understanding cultural paradoxes
Statement of responsibility
Marieke de Mooij
Title variation
Global marketing and advertising
Creator
Author
Subject
Genre
Language
eng
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1943-
http://library.link/vocab/creatorName
Mooij, Marieke K. de
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Target marketing
  • Advertising
  • Consumer behavior
Label
Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij
Instantiates
Publication
Note
Previous edition: 2019
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
061814507
Dimensions
24 cm
Edition
6th edition.
Extent
xxi, 504 pages
Isbn
9781529732498
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Global marketing & advertising : understanding cultural paradoxes, Marieke de Mooij
Publication
Note
Previous edition: 2019
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
061814507
Dimensions
24 cm
Edition
6th edition.
Extent
xxi, 504 pages
Isbn
9781529732498
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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