Coverart for item
The Resource Global marketing strategies, Jean-Pierre Jeannet, H. David Hennessey

Global marketing strategies, Jean-Pierre Jeannet, H. David Hennessey

Label
Global marketing strategies
Title
Global marketing strategies
Statement of responsibility
Jean-Pierre Jeannet, H. David Hennessey
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Jeannet, Jean-Pierre
Illustrations
illustrations
Index
index present
LC call number
HF1416
LC item number
.J43 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hennessey, Hubert D
http://library.link/vocab/subjectName
  • Export marketing
  • Export marketing
Label
Global marketing strategies, Jean-Pierre Jeannet, H. David Hennessey
Instantiates
Publication
Note
Accompanied by Cases in global marketing strategies (5th ed., 2001)
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort
Control code
980000133788
Dimensions
24 cm.
Edition
5th ed.
Extent
xxi, 762 p.
Isbn
9780618071883
Lccn
lc00133788
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill
Label
Global marketing strategies, Jean-Pierre Jeannet, H. David Hennessey
Publication
Note
Accompanied by Cases in global marketing strategies (5th ed., 2001)
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing strategies -- Designing global marketing programs -- Managing the global marketing effort
Control code
980000133788
Dimensions
24 cm.
Edition
5th ed.
Extent
xxi, 762 p.
Isbn
9780618071883
Lccn
lc00133788
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
col. ill

Library Locations

    • Harold Cohen LibraryBorrow it
      Ashton Street, Liverpool, L69 3DA, GB
      53.418074 -2.967913
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