Coverart for item
The Resource Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably, Lawrence G. Friedman, (electronic book)

Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably, Lawrence G. Friedman, (electronic book)

Label
Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably
Title
Go-to-market strategy
Title remainder
advanced techniques and tools for selling more products, to more customers, more profitably
Statement of responsibility
Lawrence G. Friedman
Creator
Subject
Language
eng
Summary
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions: Which markets offer the best opportunities for profitable growth? What do my target customers need? How can I do a lot more business with them? What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? Do I have the right product or solution? How can I create broader customer interest in my offerings? Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets. New thinking from the author of 'The Channel Advantage'Offers ready made go-to-market strategic planning for any organizationPractical advice and a revolutionary strategic approach to creating and retaining customers using new technologies and new channel mixes for faster, more efficient routes to market
Member of
Cataloging source
OPELS
http://library.link/vocab/creatorName
Friedman, Lawrence G
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.F82 2002
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
Marketing
Label
Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably, Lawrence G. Friedman, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
  • Foreword by Neil Rackham; Go-to-market strategy: a brief tour of the issues and opportunities; The Ten Commandments of going to market; Targeting the right markets; Aligning with your customers; Choosing the right channels and partners; Rethinking your products and value proposition; Putting it all together: the integrated multi-channel model; Getting started: the ninety-day go-to-market action plan
  • A brief tour of the issues and opportunities -- The ten commandments of going to market -- Targeting the right markets -- Aligning with your customers -- Choosing the right channels and partners -- Rethinking your products and value proposition -- Putting it all together: the integrated multi-channel model -- Getting started: the ninety-day go-to-market action plan
Control code
SCIDI474931114
Dimensions
unknown
Extent
1 online resource (xii, 294 p.)
Form of item
online
Isbn
9780750674607
Other physical details
ill.
Specific material designation
remote
Label
Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably, Lawrence G. Friedman, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
  • Foreword by Neil Rackham; Go-to-market strategy: a brief tour of the issues and opportunities; The Ten Commandments of going to market; Targeting the right markets; Aligning with your customers; Choosing the right channels and partners; Rethinking your products and value proposition; Putting it all together: the integrated multi-channel model; Getting started: the ninety-day go-to-market action plan
  • A brief tour of the issues and opportunities -- The ten commandments of going to market -- Targeting the right markets -- Aligning with your customers -- Choosing the right channels and partners -- Rethinking your products and value proposition -- Putting it all together: the integrated multi-channel model -- Getting started: the ninety-day go-to-market action plan
Control code
SCIDI474931114
Dimensions
unknown
Extent
1 online resource (xii, 294 p.)
Form of item
online
Isbn
9780750674607
Other physical details
ill.
Specific material designation
remote

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