Coverart for item
The Resource Godrej Appliances : enhancing value and brand image, S. Bhavani Shankar, N. M. K. Bhatta

Godrej Appliances : enhancing value and brand image, S. Bhavani Shankar, N. M. K. Bhatta

Label
Godrej Appliances : enhancing value and brand image
Title
Godrej Appliances
Title remainder
enhancing value and brand image
Statement of responsibility
S. Bhavani Shankar, N. M. K. Bhatta
Creator
Contributor
Author
Subject
Language
eng
Summary
While reviewing the performance of 2015-16 with the previous two years, Kamal Nandi, Business Head and in charge of Godrej Appliances Division (GAD), was delighted that the strategies implemented in the last 3 years were giving positive results. As he was preparing for another year-end strategy team meeting to ensure the long term sustainability of GAD, he was concerned about how to continue enhancing customer value. His strategy team, involving heads from all functions, had proved their mettle over the years and the results were there to see. Despite increasing competition, he was counting on the (i) culture of innovation, (ii) number of products launched, (iii) increased emphasis on modern retail and (iv) promotion through non-traditional media to ensure Godrej achieved its goal, "to be amongst the top three appliance companies in India by 2020"
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Bhavani Shankar, S
Dewey number
658.827
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1255
LC item number
.B43 2016
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Bhatta, N. M. K.
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Nandi, Kamal
  • Branding (Marketing)
  • Total quality management
  • Organizational effectiveness
  • Marketing
  • Customer relations
  • Godrej Appliances Division
Target audience
specialized
Label
Godrej Appliances : enhancing value and brand image, S. Bhavani Shankar, N. M. K. Bhatta
Instantiates
Publication
Note
  • Originally Published InShankar, S. B., & Bhatta, N. M. K. (2016). Godrej Appliances: Enhancing value and brand image. Journal of International Business Education, 11(1), 243-266. JIBE11-0CS5
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005512
Extent
1 online resource
Form of item
online
Isbn
9781526461230
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Godrej Appliances : enhancing value and brand image, S. Bhavani Shankar, N. M. K. Bhatta
Publication
Note
  • Originally Published InShankar, S. B., & Bhatta, N. M. K. (2016). Godrej Appliances: Enhancing value and brand image. Journal of International Business Education, 11(1), 243-266. JIBE11-0CS5
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005512
Extent
1 online resource
Form of item
online
Isbn
9781526461230
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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