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The Resource Golden arches east : McDonald's in East Asia, edited by James L. Watson

Golden arches east : McDonald's in East Asia, edited by James L. Watson

Label
Golden arches east : McDonald's in East Asia
Title
Golden arches east
Title remainder
McDonald's in East Asia
Statement of responsibility
edited by James L. Watson
Contributor
Subject
Language
eng
Summary
McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers' reactions to McDonald's in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. The book argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo. Localization is not, however, a one-way process; the corporation has also had to adapt in order to flourish in new settings. The book demonstrates how consumers, with the cooperation and encouragement of McDonald's management, have transformed their neighborhood restaurants into leisure centers, after-school clubs, and meeting halls. The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child-centered consumer culture in East Asian cities
Cataloging source
DCC
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Watson, James L
http://library.link/vocab/subjectName
  • Fast food restaurants
  • East Asia
  • McDonald's Corporation
  • McDonald's Corporation
  • McDonald's Corporation
Label
Golden arches east : McDonald's in East Asia, edited by James L. Watson
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [239]-245) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • McDonald's in Seoul : food choices, identity, and nationalism
  • Sangmee Bak
  • McDonald's in Japan : changing manners and etiquette
  • Emiko Ohnuki-Tierney
  • Afterword : swallowing modernity
  • Sidney W. Mintz
  • Introduction : transnationalism, localization, and fast foods in East Asia
  • James L. Watson
  • McDonald's in Beijing : the localization of Americana
  • Yunxiang Yan
  • McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture
  • James L. Watson
  • McDonald's in Taipei : hamburgers, betel nuts, and national identity
  • David Y.H. Wu
Control code
980097022495
Dimensions
23 cm.
Extent
xvi, 256 p
Isbn
9780804732079
Lccn
lc97022495
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Golden arches east : McDonald's in East Asia, edited by James L. Watson
Publication
Bibliography note
Includes bibliographical references (p. [239]-245) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • McDonald's in Seoul : food choices, identity, and nationalism
  • Sangmee Bak
  • McDonald's in Japan : changing manners and etiquette
  • Emiko Ohnuki-Tierney
  • Afterword : swallowing modernity
  • Sidney W. Mintz
  • Introduction : transnationalism, localization, and fast foods in East Asia
  • James L. Watson
  • McDonald's in Beijing : the localization of Americana
  • Yunxiang Yan
  • McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture
  • James L. Watson
  • McDonald's in Taipei : hamburgers, betel nuts, and national identity
  • David Y.H. Wu
Control code
980097022495
Dimensions
23 cm.
Extent
xvi, 256 p
Isbn
9780804732079
Lccn
lc97022495
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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