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The Resource Golden arches east : McDonald's in East Asia, edited by James L. Watson

Golden arches east : McDonald's in East Asia, edited by James L. Watson

Label
Golden arches east : McDonald's in East Asia
Title
Golden arches east
Title remainder
McDonald's in East Asia
Statement of responsibility
edited by James L. Watson
Contributor
Subject
Language
eng
Summary
The second edition includes the chapter "Update" and discusses globalization, McDonald's as political target, obesity politics, and social conditions in 2005, generally
Cataloging source
DLC
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Watson, James L
http://library.link/vocab/subjectName
  • Fast food restaurants
  • East Asia
  • Globalization
  • McDonald's Corporation
  • McDonald's Corporation
  • McDonald's Corporation
Label
Golden arches east : McDonald's in East Asia, edited by James L. Watson
Instantiates
Publication
Note
Previous ed. published in 1997
Bibliography note
Includes bibliographical references (p. [239]-246) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Transnationalism, Localization, and Fast Foods in East Asia / James L. Watson -- 1. McDonald's in Beijing: The Localization of Americana / Yunxiang Yan -- 2. McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture / James L. Watson -- 3. McDonald's in Taipei: Hamburgers, Betel Nuts, and National Identity / David Y. H. Wu -- 4. McDonald's in Seoul: Food Choices, Identity, and Nationalism / Sangmee Bak -- 5.McDonald's in Japan: Changing Manners and Etiquette / Emiko Ohnuki-Tierney -- Update:McDonald's as Political Target: Globalization and Anti-globalization in the Twenty-First Century / James L. Watson
Control code
ocm63108443
Dimensions
23 cm.
Edition
2nd ed.
Extent
xvi, 256 p.
Isbn
9780804749893
Lccn
2006001449
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Golden arches east : McDonald's in East Asia, edited by James L. Watson
Publication
Note
Previous ed. published in 1997
Bibliography note
Includes bibliographical references (p. [239]-246) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Transnationalism, Localization, and Fast Foods in East Asia / James L. Watson -- 1. McDonald's in Beijing: The Localization of Americana / Yunxiang Yan -- 2. McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture / James L. Watson -- 3. McDonald's in Taipei: Hamburgers, Betel Nuts, and National Identity / David Y. H. Wu -- 4. McDonald's in Seoul: Food Choices, Identity, and Nationalism / Sangmee Bak -- 5.McDonald's in Japan: Changing Manners and Etiquette / Emiko Ohnuki-Tierney -- Update:McDonald's as Political Target: Globalization and Anti-globalization in the Twenty-First Century / James L. Watson
Control code
ocm63108443
Dimensions
23 cm.
Edition
2nd ed.
Extent
xvi, 256 p.
Isbn
9780804749893
Lccn
2006001449
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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