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The Resource Grameen UNIQLO : social business initiatives in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne

Grameen UNIQLO : social business initiatives in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne

Label
Grameen UNIQLO : social business initiatives in Bangladesh
Title
Grameen UNIQLO
Title remainder
social business initiatives in Bangladesh
Statement of responsibility
Jashim Uddin Ahmed, Wahida Shahan Tinne
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case is about Grameen UNIQLO, a joint venture of Grameen Healthcare Trust and UNIQLO, a popular Japanese clothing company. This venture was conceived of as a corporate social responsibility (CSR) project for UNIQLO in Bangladesh, a country the Japanese clothier had relied upon for its ready-made garments. Grameen UNIQLO primarily targets middle-income earners and young people as customers in the emerging and competitive Bangladeshi fashion industry. In 2013, it opened its first store in Dhaka city, the capital of Bangladesh. Dhaka is currently home to eleven Grameen UNIQLO outlets, all operating in prime retail locations. While Grameen UNIQLO has established its operations procedures, product line, and customer profile, leading it to achieve a competitive advantage in the Bangladesh fashion industry, the company still faces several challenges. The primary challenge is for Grameen UNIQLO to sustain its market share in the competitive fashion industry of Bangladesh. This case examines the social business framework of Grameen UNIQLO and the need to promote the CSR aspect of the project to improve market share. The case also investigates the challenges Grameen UNIQLO may face in future. How Grameen UNIQLO can, or will, overcome these challenges to sustain its market share remain to be seen and are a major point of discussion for students
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Ahmed, Jashim Uddin
Dewey number
658.4012
Illustrations
illustrations
Index
index present
LC call number
HD41
LC item number
.A36 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Tinne, Wahida Shahan
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Competition
  • Strategic planning
  • Joint ventures
  • Grameen UNIQLO
Target audience
specialized
Label
Grameen UNIQLO : social business initiatives in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002663
Extent
1 online resource
Form of item
online
Isbn
9781526426710
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Grameen UNIQLO : social business initiatives in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002663
Extent
1 online resource
Form of item
online
Isbn
9781526426710
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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