The Resource Grameen UNIQLO : social business initiatives in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne
Grameen UNIQLO : social business initiatives in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne
Resource Information
The item Grameen UNIQLO : social business initiatives in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Grameen UNIQLO : social business initiatives in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This case is about Grameen UNIQLO, a joint venture of Grameen Healthcare Trust and UNIQLO, a popular Japanese clothing company. This venture was conceived of as a corporate social responsibility (CSR) project for UNIQLO in Bangladesh, a country the Japanese clothier had relied upon for its ready-made garments. Grameen UNIQLO primarily targets middle-income earners and young people as customers in the emerging and competitive Bangladeshi fashion industry. In 2013, it opened its first store in Dhaka city, the capital of Bangladesh. Dhaka is currently home to eleven Grameen UNIQLO outlets, all operating in prime retail locations. While Grameen UNIQLO has established its operations procedures, product line, and customer profile, leading it to achieve a competitive advantage in the Bangladesh fashion industry, the company still faces several challenges. The primary challenge is for Grameen UNIQLO to sustain its market share in the competitive fashion industry of Bangladesh. This case examines the social business framework of Grameen UNIQLO and the need to promote the CSR aspect of the project to improve market share. The case also investigates the challenges Grameen UNIQLO may face in future. How Grameen UNIQLO can, or will, overcome these challenges to sustain its market share remain to be seen and are a major point of discussion for students
- Language
- eng
- Extent
- 1 online resource
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526426710
- Label
- Grameen UNIQLO : social business initiatives in Bangladesh
- Title
- Grameen UNIQLO
- Title remainder
- social business initiatives in Bangladesh
- Statement of responsibility
- Jashim Uddin Ahmed, Wahida Shahan Tinne
- Language
- eng
- Summary
- This case is about Grameen UNIQLO, a joint venture of Grameen Healthcare Trust and UNIQLO, a popular Japanese clothing company. This venture was conceived of as a corporate social responsibility (CSR) project for UNIQLO in Bangladesh, a country the Japanese clothier had relied upon for its ready-made garments. Grameen UNIQLO primarily targets middle-income earners and young people as customers in the emerging and competitive Bangladeshi fashion industry. In 2013, it opened its first store in Dhaka city, the capital of Bangladesh. Dhaka is currently home to eleven Grameen UNIQLO outlets, all operating in prime retail locations. While Grameen UNIQLO has established its operations procedures, product line, and customer profile, leading it to achieve a competitive advantage in the Bangladesh fashion industry, the company still faces several challenges. The primary challenge is for Grameen UNIQLO to sustain its market share in the competitive fashion industry of Bangladesh. This case examines the social business framework of Grameen UNIQLO and the need to promote the CSR aspect of the project to improve market share. The case also investigates the challenges Grameen UNIQLO may face in future. How Grameen UNIQLO can, or will, overcome these challenges to sustain its market share remain to be seen and are a major point of discussion for students
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Ahmed, Jashim Uddin
- Dewey number
- 658.4012
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD41
- LC item number
- .A36 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Tinne, Wahida Shahan
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Competition
- Strategic planning
- Joint ventures
- Grameen UNIQLO
- Target audience
- specialized
- Label
- Grameen UNIQLO : social business initiatives in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000002663
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526426710
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Grameen UNIQLO : social business initiatives in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000002663
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526426710
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Grameen-UNIQLO--social-business-initiatives-in/V2JVySvlKmc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Grameen-UNIQLO--social-business-initiatives-in/V2JVySvlKmc/">Grameen UNIQLO : social business initiatives in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
