Coverart for item
The Resource Growing modular : mass customization of complex products, services and software, Milan Kratochvíl, Charles Carson, (electronic book)

Growing modular : mass customization of complex products, services and software, Milan Kratochvíl, Charles Carson, (electronic book)

Label
Growing modular : mass customization of complex products, services and software
Title
Growing modular
Title remainder
mass customization of complex products, services and software
Statement of responsibility
Milan Kratochvíl, Charles Carson
Creator
Contributor
Subject
Language
eng
Summary
"This book is about a practical approach to the mass customization of complex products, services and software, namely "Configure-to-Order", the definition of modular product packages and their configuration on demand, to fit customer-specific needs. The audience are those interested in management or process improvement in areas such as customer service, sales, marketing, exports, new product development, or production."--Jacket
Member of
Cataloging source
GW5XE
Characteristic
online system or service
http://library.link/vocab/creatorName
Kratochvíl, Milan
http://library.link/vocab/relatedWorkOrContributorName
Carson, Charles
http://library.link/vocab/subjectName
  • Flexible manufacturing systems
  • Product management
  • Relationship marketing
Label
Growing modular : mass customization of complex products, services and software, Milan Kratochvíl, Charles Carson, (electronic book)
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction, with Focus on the Customer -- Mass Customization, Components and Customer Intimacy -- Selling Customized While Producing Industrialized -- Mass Customization of Services -- Mass Customization of Software Products Withdrawals and Deposits -- Streamlining the Product and the Processes -- The Importance of Data, and the Ability to Capitalize on It -- Trends in the Order Process for Complex Products and Services -- Concluding Remarks -- Afterword: the Virtual Future
Extent
xviii, 172 p.
Form of item
online
Isbn
9783540274308
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
ill.
Specific material designation
remote
Label
Growing modular : mass customization of complex products, services and software, Milan Kratochvíl, Charles Carson, (electronic book)
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction, with Focus on the Customer -- Mass Customization, Components and Customer Intimacy -- Selling Customized While Producing Industrialized -- Mass Customization of Services -- Mass Customization of Software Products Withdrawals and Deposits -- Streamlining the Product and the Processes -- The Importance of Data, and the Ability to Capitalize on It -- Trends in the Order Process for Complex Products and Services -- Concluding Remarks -- Afterword: the Virtual Future
Extent
xviii, 172 p.
Form of item
online
Isbn
9783540274308
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
ill.
Specific material designation
remote

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