The Resource Handbook of Integrated CSR Communication, edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
Handbook of Integrated CSR Communication, edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
Resource Information
The item Handbook of Integrated CSR Communication, edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Handbook of Integrated CSR Communication, edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication
- Language
- eng
- Extent
- 1 online resource (XIII, 501 p. 47 illus., 2 illus. in color)
- Contents
-
- The Concept of Integrated CSR Communication
- Introduction and Definition
- Part I: Theroretical Foundations of Integrated CSR Communication
- Part II: Managerial Aspects of Integrated CSR Communication
- Part III: Integrated CSR Communication and New Media
- Part IV: Intercultural Integrated CSR Communication
- Part V: Special Topics of Intercultural Integrated CSR Communication
- Research Outlook an Conclusion.
- Isbn
- 9783319447001
- Label
- Handbook of Integrated CSR Communication
- Title
- Handbook of Integrated CSR Communication
- Statement of responsibility
- edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
- Language
- eng
- Summary
- This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication
- Cataloging source
- UPM
- Dewey number
- 174.4
- Index
- no index present
- LC call number
- HF5387-HF5387.5
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
-
- Diehl, Sandra.
- Karmasin, Matthias.
- Mueller, Barbara.
- Terlutter, Ralf.
- Weder, Franzisca.
- Series statement
- CSR, Sustainability, Ethics & Governance,
- http://library.link/vocab/subjectName
-
- Business
- Industrial management
- Business ethics
- Management
- Communication
- Sociology
- Mass media
- Business and Management
- Business Ethics
- Communication Studies
- Media Research
- Media Management
- Cultural Management
- Label
- Handbook of Integrated CSR Communication, edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
- Antecedent source
- mixed
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- not applicable
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The Concept of Integrated CSR Communication -- Introduction and Definition -- Part I: Theroretical Foundations of Integrated CSR Communication -- Part II: Managerial Aspects of Integrated CSR Communication -- Part III: Integrated CSR Communication and New Media -- Part IV: Intercultural Integrated CSR Communication -- Part V: Special Topics of Intercultural Integrated CSR Communication -- Research Outlook an Conclusion.
- Dimensions
- unknown
- Extent
- 1 online resource (XIII, 501 p. 47 illus., 2 illus. in color)
- File format
- multiple file formats
- Form of item
- online
- Isbn
- 9783319447001
- Level of compression
- uncompressed
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
-
- 10.1007/978-3-319-44700-1
- 9783319446981
- Quality assurance targets
- absent
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
- ocn974649750
- Label
- Handbook of Integrated CSR Communication, edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
- Antecedent source
- mixed
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- not applicable
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The Concept of Integrated CSR Communication -- Introduction and Definition -- Part I: Theroretical Foundations of Integrated CSR Communication -- Part II: Managerial Aspects of Integrated CSR Communication -- Part III: Integrated CSR Communication and New Media -- Part IV: Intercultural Integrated CSR Communication -- Part V: Special Topics of Intercultural Integrated CSR Communication -- Research Outlook an Conclusion.
- Dimensions
- unknown
- Extent
- 1 online resource (XIII, 501 p. 47 illus., 2 illus. in color)
- File format
- multiple file formats
- Form of item
- online
- Isbn
- 9783319447001
- Level of compression
- uncompressed
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
-
- 10.1007/978-3-319-44700-1
- 9783319446981
- Quality assurance targets
- absent
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
- ocn974649750
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Handbook-of-Integrated-CSR-Communication-edited/zlel3XVr2N0/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Handbook-of-Integrated-CSR-Communication-edited/zlel3XVr2N0/">Handbook of Integrated CSR Communication, edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
