Coverart for item
The Resource Handbook of Integrated CSR Communication, edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder

Handbook of Integrated CSR Communication, edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder

Label
Handbook of Integrated CSR Communication
Title
Handbook of Integrated CSR Communication
Statement of responsibility
edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
Contributor
Editor
Subject
Language
eng
Summary
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication
Member of
Cataloging source
UPM
Dewey number
174.4
Index
no index present
LC call number
HF5387-HF5387.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Diehl, Sandra.
  • Karmasin, Matthias.
  • Mueller, Barbara.
  • Terlutter, Ralf.
  • Weder, Franzisca.
Series statement
CSR, Sustainability, Ethics & Governance,
http://library.link/vocab/subjectName
  • Business
  • Industrial management
  • Business ethics
  • Management
  • Communication
  • Sociology
  • Mass media
  • Business and Management
  • Business Ethics
  • Communication Studies
  • Media Research
  • Media Management
  • Cultural Management
Label
Handbook of Integrated CSR Communication, edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The Concept of Integrated CSR Communication -- Introduction and Definition -- Part I: Theroretical Foundations of Integrated CSR Communication -- Part II: Managerial Aspects of Integrated CSR Communication -- Part III: Integrated CSR Communication and New Media -- Part IV: Intercultural Integrated CSR Communication -- Part V: Special Topics of Intercultural Integrated CSR Communication -- Research Outlook an Conclusion.
Dimensions
unknown
Extent
1 online resource (XIII, 501 p. 47 illus., 2 illus. in color)
File format
multiple file formats
Form of item
online
Isbn
9783319447001
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • 10.1007/978-3-319-44700-1
  • 9783319446981
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
ocn974649750
Label
Handbook of Integrated CSR Communication, edited by Sandra Diehl, Matthias Karmasin, Barbara Mueller, Ralf Terlutter, Franzisca Weder
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The Concept of Integrated CSR Communication -- Introduction and Definition -- Part I: Theroretical Foundations of Integrated CSR Communication -- Part II: Managerial Aspects of Integrated CSR Communication -- Part III: Integrated CSR Communication and New Media -- Part IV: Intercultural Integrated CSR Communication -- Part V: Special Topics of Intercultural Integrated CSR Communication -- Research Outlook an Conclusion.
Dimensions
unknown
Extent
1 online resource (XIII, 501 p. 47 illus., 2 illus. in color)
File format
multiple file formats
Form of item
online
Isbn
9783319447001
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • 10.1007/978-3-319-44700-1
  • 9783319446981
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
ocn974649750

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