Coverart for item
The Resource Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors

Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors

Label
Handbook of brand relationships
Title
Handbook of brand relationships
Statement of responsibility
Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors
Contributor
Subject
Language
eng
Summary
Brand relationships are critical as they provide avenues for enhanced company profitability through the lowering of customer acquisition and retention costs. This book is the first academic book to take a psychological perspective on the meaning, foundations, and effects of brand relationships. It also identifies several novel metrics designed to measure various aspects of brand relationships.--[book cover]
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1960-
http://library.link/vocab/relatedWorkOrContributorName
  • MacInnis, Deborah J
  • Park, C. Whan
  • Priester, Joseph R.
  • Society for Consumer Psychology
http://library.link/vocab/subjectName
  • Relationship marketing
  • Brand choice
  • Branding (Marketing)
  • Customer relations
Label
Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors
Instantiates
Publication
Note
"Society for Consumer Psychology"--Cover
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Leona Tam, Wendy Wood, and Mindy F. Ji
  • Self-expansion motivation and inclusion of brands in self : toward a theory of brand relationships
  • Martin Reimann and Arthur Aron
  • Why on earth do consumers have relationships with marketers? Toward understanding the functions of brand relationships
  • Laurence Ashworth, Peter Dacin, and Matthew Thomson
  • Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
  • Jennifer Edson Escalas and James R. Bettman
  • When brands are built from within : a social identity pathway to liking and evaluation
  • Americus Reed II, Joel B. Cohen, and Amit Bhattacharjee
  • Group-based brand relationships and persuasion : multiple roles for identification and identification discrepancies
  • Introduction :
  • Monique A. Fleming
  • Collective brand relationships
  • Thomas C. O'Guinn and Albert M. Muniz
  • Building brand relationships through corporate social responsibility
  • Sankar Sen, Shuili Du, and C.B. Bhattacharya
  • Ethnicity, race, and brand connections
  • David W. Schumann, Edith F. Davidson, and Bridget Satinover
  • Cultural value dimensions and brands : can a global brand image exist?
  • Susan Forquer Gupta, Doan Winkel, and Laura Peracchio
  • Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
  • Why brand relationships?
  • Alokparna Basu Monga and Deborah Roedder John
  • Luxury branding
  • Vanessa M. Patrick and Henrik Hagtvedt
  • Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction
  • Duane T. Wegener, Vanessa Sawicki, and Richard E. Petty
  • Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment
  • Dhananjay Nayakankuppam and Joseph R. Priester
  • The connection-prominence attachment (CPAM) : a conceptual and methodological exploration of brand attachment
  • C. Whan Park [and others]
  • Love, desire, and identity : a conditional integration theory of the love of things
  • Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester
  • Aaron C. Ahuvia, Rajeev Batra, and Richard P. Bagozzi
  • Customer coping in response to relationship transgressions : an attachment theoretic approach
  • Marcel Paulssen and Richard P. Bagozzi
  • Research directions on strong brand relationships
  • C. Whan Park, Deborah J. MacInnis, and Joseph R. Priester
  • Lessons learned about consumers' relationships with their brands
  • Susan Fournier
  • Using relationship norms to understand consumer-brand interactions
  • Pankaj Aggarwal
  • Brand loyalty is not habitual
Control code
ocn297222604
Dimensions
27 cm
Extent
xxi, 424 pages
Isbn
9780765623577
Lccn
2008053551
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors
Publication
Note
"Society for Consumer Psychology"--Cover
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Leona Tam, Wendy Wood, and Mindy F. Ji
  • Self-expansion motivation and inclusion of brands in self : toward a theory of brand relationships
  • Martin Reimann and Arthur Aron
  • Why on earth do consumers have relationships with marketers? Toward understanding the functions of brand relationships
  • Laurence Ashworth, Peter Dacin, and Matthew Thomson
  • Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
  • Jennifer Edson Escalas and James R. Bettman
  • When brands are built from within : a social identity pathway to liking and evaluation
  • Americus Reed II, Joel B. Cohen, and Amit Bhattacharjee
  • Group-based brand relationships and persuasion : multiple roles for identification and identification discrepancies
  • Introduction :
  • Monique A. Fleming
  • Collective brand relationships
  • Thomas C. O'Guinn and Albert M. Muniz
  • Building brand relationships through corporate social responsibility
  • Sankar Sen, Shuili Du, and C.B. Bhattacharya
  • Ethnicity, race, and brand connections
  • David W. Schumann, Edith F. Davidson, and Bridget Satinover
  • Cultural value dimensions and brands : can a global brand image exist?
  • Susan Forquer Gupta, Doan Winkel, and Laura Peracchio
  • Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking
  • Why brand relationships?
  • Alokparna Basu Monga and Deborah Roedder John
  • Luxury branding
  • Vanessa M. Patrick and Henrik Hagtvedt
  • Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction
  • Duane T. Wegener, Vanessa Sawicki, and Richard E. Petty
  • Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment
  • Dhananjay Nayakankuppam and Joseph R. Priester
  • The connection-prominence attachment (CPAM) : a conceptual and methodological exploration of brand attachment
  • C. Whan Park [and others]
  • Love, desire, and identity : a conditional integration theory of the love of things
  • Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester
  • Aaron C. Ahuvia, Rajeev Batra, and Richard P. Bagozzi
  • Customer coping in response to relationship transgressions : an attachment theoretic approach
  • Marcel Paulssen and Richard P. Bagozzi
  • Research directions on strong brand relationships
  • C. Whan Park, Deborah J. MacInnis, and Joseph R. Priester
  • Lessons learned about consumers' relationships with their brands
  • Susan Fournier
  • Using relationship norms to understand consumer-brand interactions
  • Pankaj Aggarwal
  • Brand loyalty is not habitual
Control code
ocn297222604
Dimensions
27 cm
Extent
xxi, 424 pages
Isbn
9780765623577
Lccn
2008053551
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Processing Feedback ...