Coverart for item
The Resource Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors, (electronic book)

Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors, (electronic book)

Label
Handbook of brand relationships
Title
Handbook of brand relationships
Statement of responsibility
Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors
Contributor
Subject
Language
eng
Member of
Cataloging source
CaPaEBR
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.55
LC item number
.H357 2009eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • MacInnis, Deborah J
  • Park, C. Whan
  • Priester, Joseph W
http://library.link/vocab/subjectName
  • Relationship marketing
  • Brand choice
  • Branding (Marketing)
  • Customer relations
Label
Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors, (electronic book)
Instantiates
Publication
Note
"Society for Consumer Psychology"--Cover
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Control code
ebr10373252
Dimensions
unknown
Extent
xxi, 424 p.
Form of item
electronic
Isbn
9780765623577
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors, (electronic book)
Publication
Note
"Society for Consumer Psychology"--Cover
Bibliography note
Includes bibliographical references and indexes
Color
multicolored
Control code
ebr10373252
Dimensions
unknown
Extent
xxi, 424 p.
Form of item
electronic
Isbn
9780765623577
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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