Coverart for item
The Resource Handbook of culture and consumer behavior, edited by Sharon Ng and Angela Y. Lee

Handbook of culture and consumer behavior, edited by Sharon Ng and Angela Y. Lee

Label
Handbook of culture and consumer behavior
Title
Handbook of culture and consumer behavior
Statement of responsibility
edited by Sharon Ng and Angela Y. Lee
Title variation
Culture and consumer behavior
Contributor
Editor
Subject
Genre
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.H3635 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Ng, Sharon
  • Lee, Angela Y.
Series statement
Frontiers of culture and psychology
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
Label
Handbook of culture and consumer behavior, edited by Sharon Ng and Angela Y. Lee
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Chapter 1: History of Culture and Consumer Behavior and Future Research Directions / Sharon Ng and Angela Y. Lee -- Part I: Worldview, Knowledge Structure, and Emotion -- Chapter 2: Cultural Worldview and Cognition / Virginia S. Y. Kwan, Yexin J. Li, Andrew E. White, and Ryan P. Jacobson -- Chapter 3: Cultural Differences in Procedural Knowledge and Their Impact on Consumer Behavior / Robert S. Wyer, Jr. -- Chapter 4: Consumer Behavior, Culture, and Emotion / Jeanne L. Tsai, Louise Chim, and Tamara Sims -- Chapter 5: Categories of Cultural Variations / Sharon Shavitt and Minkyung Koo -- Part II: Attitudes, Persuasion, and Response Biases -- Chapter 6: Culture and Persuasion / Nidhi Agrawal -- Chapter 7: The Effects of Self-Construal Fit on Motivation, Attitudes, and Charitable Giving / Angela Y. Lee and Tonya Williams Bradford -- Chapter 8: Response Biases in Cross-Cultural Measurement / Hans Baumgartner and Bert Weijters -- Part III: Branding and Brand Relationships -- Chapter 9: Culture, Emotions, and Nation Equity / Cathy Yi Chen, Durairaj Maheswaran, Jie Wei, and Prashant Saxena -- Chapter 10: Globalization and Exclusionary Responses to Foreign Brands / Dongmei Li, Robert Kreuzbauer, and Chi-yue Chiu -- Chapter 11: Culture and Branding /Sharon Ng, Rohini Ahluwalia, and Michael J. Houston -- Chapter 12: Culture and Brand Relationships / Zeynep Gurhan-Canli and Gulen Sarial-Abi -- Chapter 13: Culture and Brand Iconicity / Carlos J. Torelli and Shirley Y. Y. Cheng -- Part IV: Culture and Consumption -- Chapter 14: Culture and Materialism /Russell Belk -- Chapter 15: Culture, Self-Regulation, and Impulsive Consumption /Akshay Rao
Control code
ocn910537919
Dimensions
24 cm.
Extent
viii, 360 p.
Isbn
9780199388516
Lccn
2014025871
Label
Handbook of culture and consumer behavior, edited by Sharon Ng and Angela Y. Lee
Publication
Bibliography note
Includes bibliographical references and index
Contents
Chapter 1: History of Culture and Consumer Behavior and Future Research Directions / Sharon Ng and Angela Y. Lee -- Part I: Worldview, Knowledge Structure, and Emotion -- Chapter 2: Cultural Worldview and Cognition / Virginia S. Y. Kwan, Yexin J. Li, Andrew E. White, and Ryan P. Jacobson -- Chapter 3: Cultural Differences in Procedural Knowledge and Their Impact on Consumer Behavior / Robert S. Wyer, Jr. -- Chapter 4: Consumer Behavior, Culture, and Emotion / Jeanne L. Tsai, Louise Chim, and Tamara Sims -- Chapter 5: Categories of Cultural Variations / Sharon Shavitt and Minkyung Koo -- Part II: Attitudes, Persuasion, and Response Biases -- Chapter 6: Culture and Persuasion / Nidhi Agrawal -- Chapter 7: The Effects of Self-Construal Fit on Motivation, Attitudes, and Charitable Giving / Angela Y. Lee and Tonya Williams Bradford -- Chapter 8: Response Biases in Cross-Cultural Measurement / Hans Baumgartner and Bert Weijters -- Part III: Branding and Brand Relationships -- Chapter 9: Culture, Emotions, and Nation Equity / Cathy Yi Chen, Durairaj Maheswaran, Jie Wei, and Prashant Saxena -- Chapter 10: Globalization and Exclusionary Responses to Foreign Brands / Dongmei Li, Robert Kreuzbauer, and Chi-yue Chiu -- Chapter 11: Culture and Branding /Sharon Ng, Rohini Ahluwalia, and Michael J. Houston -- Chapter 12: Culture and Brand Relationships / Zeynep Gurhan-Canli and Gulen Sarial-Abi -- Chapter 13: Culture and Brand Iconicity / Carlos J. Torelli and Shirley Y. Y. Cheng -- Part IV: Culture and Consumption -- Chapter 14: Culture and Materialism /Russell Belk -- Chapter 15: Culture, Self-Regulation, and Impulsive Consumption /Akshay Rao
Control code
ocn910537919
Dimensions
24 cm.
Extent
viii, 360 p.
Isbn
9780199388516
Lccn
2014025871

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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