Coverart for item
The Resource Handbook of marketing decision models, volume editor, Berend Wierenga, (electronic book)

Handbook of marketing decision models, volume editor, Berend Wierenga, (electronic book)

Label
Handbook of marketing decision models
Title
Handbook of marketing decision models
Statement of responsibility
volume editor, Berend Wierenga
Contributor
Subject
Genre
Language
eng
Summary
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeli
Member of
Cataloging source
GW5XE
Dewey number
658.802
Illustrations
illustrations
Index
index present
LC call number
HF5415.135
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
2006
http://library.link/vocab/relatedWorkOrContributorName
  • Wierenga, B
  • Workshop on Advances in Marketing Decision Models
Series statement
International series in operations research & management science
Series volume
121
http://library.link/vocab/subjectName
  • Marketing
  • Economics/Management Science
  • Operations Research/Decision Theory
  • Information Systems Applications (incl. Internet)
  • Electronic Commerce/e-business
  • Management/Business for Professionals
Label
Handbook of marketing decision models, volume editor, Berend Wierenga, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
The past, the present, and the future of marketing decision models / Berend Wierenga -- Developments in conjoint analysis / Vithala R. Rao -- Interactive consumer decision aids / Kyle B. Murray and Gerald Häubl -- Advertising models / Peter J. Danaher -- Sales promotion models / Harald J. van Heerde and Scott A. Neslin -- Models for sales management decisions / Sönke Albers and Murali Mantrala -- Modeling competitive responsiveness / Peter S.H. Leeflang -- Models of customer value / Sunil Gupta and Donald R. Lehmann -- Decison models for customer relationship management (CRM) / Werner J. Reinartz and Rajkumar Venkatesan -- Marketing models for electronic commerce / Randolph E. Bucklin -- Time-series models in marketing / Marnik G. Dekimpe ... [et al.] -- Neural nets and genetic algorithms in marketing / Harald Hruschka -- Decision models for the movie industry / Jehoshua Eliashberg, Charles B. Weinberg, and Sam K. Hui -- Strategic marketing decision models for the pharmaceutical industry / Venkatesh Shankar -- Models for the financial-performance effects of marketing / Dominique M. Hanssens and Marnik G. Dekimpe -- Marketing engineering : models that connect with practice / Gary L. Lilien and Arvind Rangaswamy -- Advances in marketing management support systems / Berend Wierenga, Gerrit H. van Bruggen, and Niek A.P. Althuizen
Control code
SPR288474829
Dimensions
unknown
Extent
1 online resource (x, 625 p.)
Form of item
online
Isbn
9780387782133
Other physical details
ill.
Specific material designation
remote
Label
Handbook of marketing decision models, volume editor, Berend Wierenga, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
The past, the present, and the future of marketing decision models / Berend Wierenga -- Developments in conjoint analysis / Vithala R. Rao -- Interactive consumer decision aids / Kyle B. Murray and Gerald Häubl -- Advertising models / Peter J. Danaher -- Sales promotion models / Harald J. van Heerde and Scott A. Neslin -- Models for sales management decisions / Sönke Albers and Murali Mantrala -- Modeling competitive responsiveness / Peter S.H. Leeflang -- Models of customer value / Sunil Gupta and Donald R. Lehmann -- Decison models for customer relationship management (CRM) / Werner J. Reinartz and Rajkumar Venkatesan -- Marketing models for electronic commerce / Randolph E. Bucklin -- Time-series models in marketing / Marnik G. Dekimpe ... [et al.] -- Neural nets and genetic algorithms in marketing / Harald Hruschka -- Decision models for the movie industry / Jehoshua Eliashberg, Charles B. Weinberg, and Sam K. Hui -- Strategic marketing decision models for the pharmaceutical industry / Venkatesh Shankar -- Models for the financial-performance effects of marketing / Dominique M. Hanssens and Marnik G. Dekimpe -- Marketing engineering : models that connect with practice / Gary L. Lilien and Arvind Rangaswamy -- Advances in marketing management support systems / Berend Wierenga, Gerrit H. van Bruggen, and Niek A.P. Althuizen
Control code
SPR288474829
Dimensions
unknown
Extent
1 online resource (x, 625 p.)
Form of item
online
Isbn
9780387782133
Other physical details
ill.
Specific material designation
remote

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