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The Resource Handbook of qualitative research methods in marketing, edited by Russell W. Belk

Handbook of qualitative research methods in marketing, edited by Russell W. Belk

Label
Handbook of qualitative research methods in marketing
Title
Handbook of qualitative research methods in marketing
Statement of responsibility
edited by Russell W. Belk
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Belk, Russell W.
http://library.link/vocab/subjectName
  • Marketing research
  • Consumers
  • Qualitative research
Label
Handbook of qualitative research methods in marketing, edited by Russell W. Belk
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 1.
  • History of qualitative research methods in marketing/
  • Sidney J. Levy
  • p. 3
  • 2.
  • Breaking new ground : developing grounded theories in marketing and consumer behavior/
  • Eileen Fischer
  • Cele C. Otnes
  • p. 19
  • 3.
  • semiotic paradigm on meaning in the marketplace/
  • David Glen Mick
  • Laura R. Oswald
  • p. 31
  • 4.
  • Rethinking the critical imagination/
  • Jeff B. Murray
  • Julie L. Ozanne
  • p. 46
  • 5.
  • Qualitative research in advertising : twenty years in revolution/
  • Linda M. Scott
  • p. 59
  • 6.
  • Qualitative historical research in marketing/
  • Terrence H. Witkowski
  • D. G. Brian Jones
  • p. 70
  • 7.
  • Researching the cultures of brands/
  • Anders Bengtsson
  • Jacob Ostberg
  • p. 83
  • 8.
  • Researching brands ethnographically : an interpretive community approach/
  • Steven M. Kates
  • p. 94
  • p. 106
  • 9.
  • Making contexts matter : selecting research contexts for theoretical insights/
  • Eric Arnould
  • Linda LaVonne Price
  • Risto Moisio
  • 10.
  • Netnography 2.0/
  • Robert V. Kozinets
  • p. 129
  • 11.
  • Let's pretend : projective methods reconsidered/
  • Dennis W. Rook
  • p. 143
  • 12.
  • Stories : how they are used and produced in market(ing) research/
  • Gillian C. Hopkinson
  • Margaret K. Hogg
  • p. 156
  • 13.
  • extended case method in consumer research/
  • Steven M. Kates
  • p. 175
  • 14.
  • Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise/
  • Stephen J. Gould
  • p. 186
  • 15.
  • Mixed methods in interpretive research : an application to the study of the self concept/
  • Shalini Bahl
  • George R. Milne
  • p. 198
  • p. 219
  • 16.
  • Monticello correction : consumption in history/
  • Linda M. Scott
  • Jason Chambers
  • Katherine Sredl
  • 17.
  • Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster/
  • Shay Sayre
  • p. 230
  • 18.
  • Using oral history methods in consumer research/
  • Richard Elliott
  • Andrea Davies
  • p. 244
  • 19.
  • Focus groups in marketing research/
  • Miriam Catterall
  • Pauline Maclaran
  • p. 255
  • 20.
  • Fielding ethnographic teams : strategy, implementation and evaluation/
  • John F. Sherry
  • p. 268
  • 21.
  • Writing pictures/taking fieldnotes : towards a more visual and material ethnographic consumer research/
  • Lisa Penaloza
  • Julien Cayla
  • p. 279
  • 22.
  • Metaphors, needs and new product ideation/
  • Jeffrey F. Durgee
  • Manli Chen
  • p. 291
  • 23.
  • Critical visual analysis/
  • Jonathan E. Schroeder
  • p. 303
  • 24.
  • Framing the research and avoiding harm : representing the vulnerability of consumers/
  • Stacey Menzel Baker
  • James W. Gentry
  • p. 322
  • 25.
  • Camcorder society : quality videography in consumer and marketing research/
  • Robert V. Kozinets
  • Russell W. Belk
  • p. 335
  • p. 345
  • 26.
  • Writing it up, writing it down : being reflexive in accounts of consumer behavior/
  • Annamma Joy
  • John F. Sherry Gabriele Troilo
  • Jonathan Deschenes
  • p. 361
  • 27.
  • Reporting ethnographic research : bringing segments to life through movie making and metaphor/
  • Diane M. Martin
  • John W. Schouten
  • James H. McAlexander
  • 28.
  • Entering entertainment : creating consumer documentaries for corporate clients/
  • Patricia L. Sunderland
  • p. 371
  • Suraj Commuri
  • p. 387
  • 29.
  • Capturing time/
  • Cele C. Otnes
  • Julie A. Ruth
  • Tina M. Lowrey
  • 30.
  • Consumption experiences as escape : an application of the Zaltman Metaphor Elicitation Technique/
  • Robin A. Coulter
  • p. 400
  • 31.
  • Romancing the gene : making myth from 'hard science'/
  • Elizabeth C. Hirschman
  • Donald Panther-Yates
  • p. 419
  • 32.
  • Pushing the boundaries of ethnography in the practice of market research/
  • Rita M. Denny
  • p. 430
  • 33.
  • Autobiography/
  • Stephen Brown
  • p. 440
  • 34.
  • consumption of stories/
  • Sidney J. Levy
  • p. 453
  • 35.
  • Discerning marketers' meanings : depth interviews with sales executives/
  • June Cotte
  • Geoffrey Kistruck
  • p. 465
  • 36.
  • Photo essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix/
  • Morris B. Holbrook
  • p. 476
  • 37.
  • emergence of multi-sited ethnography in anthropology and marketing/
  • Karin M. Ekstrom
  • p. 497
  • 38.
  • Doing research on sensitive topics : studying covered Turkish women/
  • Guliz Ger
  • Ozlem Sandikci
  • p. 509
  • p. 521
  • 39.
  • Grasping the global : multi-sited ethnographic market studies/
  • Dannie Kjeldgaard
  • Fabian Faurholt Csaba
  • Guliz Ger
  • 40.
  • In pursuit of the 'inside view' : training the research gaze on advertising and market practitioners/
  • Daniel Thomas Cook
  • p. 534
  • 41.
  • Researching ethnicity and consumption/
  • Lisa Penaloza
  • p. 547
  • 42.
  • etiquette of qualitative research/
  • Julie A. Ruth
  • Cele C. Otnes
  • p. 560
Control code
ocm63703886
Dimensions
26 cm.
Extent
xi, 595 p.
Isbn
9781845421007
Lccn
2006004283
Other control number
9781845421007
Other physical details
ill.
Label
Handbook of qualitative research methods in marketing, edited by Russell W. Belk
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 1.
  • History of qualitative research methods in marketing/
  • Sidney J. Levy
  • p. 3
  • 2.
  • Breaking new ground : developing grounded theories in marketing and consumer behavior/
  • Eileen Fischer
  • Cele C. Otnes
  • p. 19
  • 3.
  • semiotic paradigm on meaning in the marketplace/
  • David Glen Mick
  • Laura R. Oswald
  • p. 31
  • 4.
  • Rethinking the critical imagination/
  • Jeff B. Murray
  • Julie L. Ozanne
  • p. 46
  • 5.
  • Qualitative research in advertising : twenty years in revolution/
  • Linda M. Scott
  • p. 59
  • 6.
  • Qualitative historical research in marketing/
  • Terrence H. Witkowski
  • D. G. Brian Jones
  • p. 70
  • 7.
  • Researching the cultures of brands/
  • Anders Bengtsson
  • Jacob Ostberg
  • p. 83
  • 8.
  • Researching brands ethnographically : an interpretive community approach/
  • Steven M. Kates
  • p. 94
  • p. 106
  • 9.
  • Making contexts matter : selecting research contexts for theoretical insights/
  • Eric Arnould
  • Linda LaVonne Price
  • Risto Moisio
  • 10.
  • Netnography 2.0/
  • Robert V. Kozinets
  • p. 129
  • 11.
  • Let's pretend : projective methods reconsidered/
  • Dennis W. Rook
  • p. 143
  • 12.
  • Stories : how they are used and produced in market(ing) research/
  • Gillian C. Hopkinson
  • Margaret K. Hogg
  • p. 156
  • 13.
  • extended case method in consumer research/
  • Steven M. Kates
  • p. 175
  • 14.
  • Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise/
  • Stephen J. Gould
  • p. 186
  • 15.
  • Mixed methods in interpretive research : an application to the study of the self concept/
  • Shalini Bahl
  • George R. Milne
  • p. 198
  • p. 219
  • 16.
  • Monticello correction : consumption in history/
  • Linda M. Scott
  • Jason Chambers
  • Katherine Sredl
  • 17.
  • Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster/
  • Shay Sayre
  • p. 230
  • 18.
  • Using oral history methods in consumer research/
  • Richard Elliott
  • Andrea Davies
  • p. 244
  • 19.
  • Focus groups in marketing research/
  • Miriam Catterall
  • Pauline Maclaran
  • p. 255
  • 20.
  • Fielding ethnographic teams : strategy, implementation and evaluation/
  • John F. Sherry
  • p. 268
  • 21.
  • Writing pictures/taking fieldnotes : towards a more visual and material ethnographic consumer research/
  • Lisa Penaloza
  • Julien Cayla
  • p. 279
  • 22.
  • Metaphors, needs and new product ideation/
  • Jeffrey F. Durgee
  • Manli Chen
  • p. 291
  • 23.
  • Critical visual analysis/
  • Jonathan E. Schroeder
  • p. 303
  • 24.
  • Framing the research and avoiding harm : representing the vulnerability of consumers/
  • Stacey Menzel Baker
  • James W. Gentry
  • p. 322
  • 25.
  • Camcorder society : quality videography in consumer and marketing research/
  • Robert V. Kozinets
  • Russell W. Belk
  • p. 335
  • p. 345
  • 26.
  • Writing it up, writing it down : being reflexive in accounts of consumer behavior/
  • Annamma Joy
  • John F. Sherry Gabriele Troilo
  • Jonathan Deschenes
  • p. 361
  • 27.
  • Reporting ethnographic research : bringing segments to life through movie making and metaphor/
  • Diane M. Martin
  • John W. Schouten
  • James H. McAlexander
  • 28.
  • Entering entertainment : creating consumer documentaries for corporate clients/
  • Patricia L. Sunderland
  • p. 371
  • Suraj Commuri
  • p. 387
  • 29.
  • Capturing time/
  • Cele C. Otnes
  • Julie A. Ruth
  • Tina M. Lowrey
  • 30.
  • Consumption experiences as escape : an application of the Zaltman Metaphor Elicitation Technique/
  • Robin A. Coulter
  • p. 400
  • 31.
  • Romancing the gene : making myth from 'hard science'/
  • Elizabeth C. Hirschman
  • Donald Panther-Yates
  • p. 419
  • 32.
  • Pushing the boundaries of ethnography in the practice of market research/
  • Rita M. Denny
  • p. 430
  • 33.
  • Autobiography/
  • Stephen Brown
  • p. 440
  • 34.
  • consumption of stories/
  • Sidney J. Levy
  • p. 453
  • 35.
  • Discerning marketers' meanings : depth interviews with sales executives/
  • June Cotte
  • Geoffrey Kistruck
  • p. 465
  • 36.
  • Photo essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix/
  • Morris B. Holbrook
  • p. 476
  • 37.
  • emergence of multi-sited ethnography in anthropology and marketing/
  • Karin M. Ekstrom
  • p. 497
  • 38.
  • Doing research on sensitive topics : studying covered Turkish women/
  • Guliz Ger
  • Ozlem Sandikci
  • p. 509
  • p. 521
  • 39.
  • Grasping the global : multi-sited ethnographic market studies/
  • Dannie Kjeldgaard
  • Fabian Faurholt Csaba
  • Guliz Ger
  • 40.
  • In pursuit of the 'inside view' : training the research gaze on advertising and market practitioners/
  • Daniel Thomas Cook
  • p. 534
  • 41.
  • Researching ethnicity and consumption/
  • Lisa Penaloza
  • p. 547
  • 42.
  • etiquette of qualitative research/
  • Julie A. Ruth
  • Cele C. Otnes
  • p. 560
Control code
ocm63703886
Dimensions
26 cm.
Extent
xi, 595 p.
Isbn
9781845421007
Lccn
2006004283
Other control number
9781845421007
Other physical details
ill.

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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