Coverart for item
The Resource Hansa Pilsener : remaining relevant in a changing market, Chijioke Oji, Claire Beswick & Geoff Bick

Hansa Pilsener : remaining relevant in a changing market, Chijioke Oji, Claire Beswick & Geoff Bick

Label
Hansa Pilsener : remaining relevant in a changing market
Title
Hansa Pilsener
Title remainder
remaining relevant in a changing market
Statement of responsibility
Chijioke Oji, Claire Beswick & Geoff Bick
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
In September 2012, Khensani Nobanda took over as general manager of Hansa Pilsener, South African Breweries' (SAB) second-biggest brand. Under her predecessor, Mosidi Seretlo, SAB had developed a highly successful advertising campaign for Hansa, featuring a character named Vuyo who epitomised the positioning of the brand. Conditions in the beer market had changed since the campaign was first launched, however, and Nobanda was now considering options for the way forward. Should she move Hansa's communications campaign away from Vuyo, she wondered? Or change advertising agency for some new ideas?
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Oji, Chijioke
Dewey number
658.827
Illustrations
illustrations
Index
no index present
LC call number
HD69.B7
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Beswick, Claire
  • Bick, Geoff
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Hansa Pilsener (Firm)
  • Brand name products
  • Branding (Marketing)
  • Advertising
Target audience
specialized
Label
Hansa Pilsener : remaining relevant in a changing market, Chijioke Oji, Claire Beswick & Geoff Bick
Instantiates
Publication
Note
  • Originally Published in: Oji, C., Beswick, C., & Bick, G. (2012). Hansa Pilsener: Remaining Relevant in a Changing Market. WBS-2012-6. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382729
Extent
1 online resource
Form of item
online
Isbn
9781473964143
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Hansa Pilsener : remaining relevant in a changing market, Chijioke Oji, Claire Beswick & Geoff Bick
Publication
Note
  • Originally Published in: Oji, C., Beswick, C., & Bick, G. (2012). Hansa Pilsener: Remaining Relevant in a Changing Market. WBS-2012-6. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382729
Extent
1 online resource
Form of item
online
Isbn
9781473964143
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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