The Resource Hockey India league : remnants of India's long lost glory, Bikramjit Rishi, (Department of Marketing, Institute of Management Technology, Ghaziabad, India), Neil Sabnis, (Adidas India Marketing Private Limited, Gurgaon, India), Sayani Bagchi, (Department of Sales and Marketing, Britannia Industries Limited, Bangalore, India)

Hockey India league : remnants of India's long lost glory, Bikramjit Rishi, (Department of Marketing, Institute of Management Technology, Ghaziabad, India), Neil Sabnis, (Adidas India Marketing Private Limited, Gurgaon, India), Sayani Bagchi, (Department of Sales and Marketing, Britannia Industries Limited, Bangalore, India)

Label
Hockey India league : remnants of India's long lost glory
Title
Hockey India league
Title remainder
remnants of India's long lost glory
Statement of responsibility
Bikramjit Rishi, (Department of Marketing, Institute of Management Technology, Ghaziabad, India), Neil Sabnis, (Adidas India Marketing Private Limited, Gurgaon, India), Sayani Bagchi, (Department of Sales and Marketing, Britannia Industries Limited, Bangalore, India)
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The Hockey India League (HIL) failed to make its mark. After the grand success of the Indian Premier League in India, there were hopes afloat for the HIL to follow suit. However, while the Pro Kabaddi League and the Premier Badminton League received much appreciation from a devout audience, the HIL did not quite live up to its expectations. With its evident failure for two consecutive seasons, investor sentiments were at an all-time low and most stakeholders wanted to back out. The future of the HIL now hangs in the balance, with the uncertainty of whether it should be shut down or given one more chance
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Rishi, Bikramjit
Dewey number
338.47796
Illustrations
illustrations
Index
index present
Intended audience
The case is targeted at students of postgraduate and undergraduate programmes in business administration, specialising in marketing management/sports marketing
LC call number
GV716
LC item number
.R57 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Sabnis, Neil
  • Bagchi, Sayani
http://library.link/vocab/subjectName
  • Sports
  • Marketing
  • Hockey
Label
Hockey India league : remnants of India's long lost glory, Bikramjit Rishi, (Department of Marketing, Institute of Management Technology, Ghaziabad, India), Neil Sabnis, (Adidas India Marketing Private Limited, Gurgaon, India), Sayani Bagchi, (Department of Sales and Marketing, Britannia Industries Limited, Bangalore, India)
Instantiates
Publication
Copyright
Note
  • The participants are required to understand the Indian sports environment and the factors that play a major role in making a sport not only popular but also lucrative from the point of view of the investors. They will be called upon to improvise on the existing format of a sport, making it more attractive to the audience. Through such an exercise, they will understand how strategic changes to basic game formats can impact its success or failure. The case will encourage participants to think about viable business models for the revival of different types of sport
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald33
Dimensions
unknown
Extent
1 online resource (1 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
10 illustrations.
Specific material designation
remote
Label
Hockey India league : remnants of India's long lost glory, Bikramjit Rishi, (Department of Marketing, Institute of Management Technology, Ghaziabad, India), Neil Sabnis, (Adidas India Marketing Private Limited, Gurgaon, India), Sayani Bagchi, (Department of Sales and Marketing, Britannia Industries Limited, Bangalore, India)
Publication
Copyright
Note
  • The participants are required to understand the Indian sports environment and the factors that play a major role in making a sport not only popular but also lucrative from the point of view of the investors. They will be called upon to improvise on the existing format of a sport, making it more attractive to the audience. Through such an exercise, they will understand how strategic changes to basic game formats can impact its success or failure. The case will encourage participants to think about viable business models for the revival of different types of sport
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald33
Dimensions
unknown
Extent
1 online resource (1 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
10 illustrations.
Specific material designation
remote

Library Locations

Processing Feedback ...