Coverart for item
The Resource Housinganywhere.com (b), Arefeh Ghahvechi, Tao Yue, Willem Hulsink

Housinganywhere.com (b), Arefeh Ghahvechi, Tao Yue, Willem Hulsink

Label
Housinganywhere.com (b)
Title
Housinganywhere.com (b)
Statement of responsibility
Arefeh Ghahvechi, Tao Yue, Willem Hulsink
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
International growth should be at the heart of our strategies now, said Niels van Deuren, CEO of HousingAnywhere.com, a so-called online housing rental site founded in 2009 that connected "searchers" individuals looking for short-term accommodation with "suppliers" students offering housing. Universities, being the sole clients of HousingAnywhere's services, were the ones picking up the bill to ensure that their incoming students had accommodation upon arrival in the country. HousingAnywhere had thrived in the marketplace by creating a platform that helped resolve the seemingly obstinate problem of both finding and leasing short-term accommodation in an international context. By the summer of 2014, 91 universities across 13 different countries signed contracts with HousingAnywhere, and the company was beginning to operate on a global scale.In spite of its initial success, HousingAnywhere had been facing some difficulties. Insufficient user marketing had led to a drop in the number of rooms supplied and clients were beginning to discontinue their contracts with HousingAnywhere. Significant strategic initiatives were undertaken to revive the business, but despite their impact, Niels knew that for a company like HousingAnywhere, further growth was necessary otherwise the business would become obsolete. In achieving this goal, Niels was in need of additional financing
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Ghahvechi, Arefeh
Dewey number
658.4012
Illustrations
illustrations
Index
index present
LC call number
HD30.28
LC item number
.G43 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Yue, Tao
  • Hulsink, Willem
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Business planning
  • Marketing
  • Housinganywhere.com
Target audience
specialized
Label
Housinganywhere.com (b), Arefeh Ghahvechi, Tao Yue, Willem Hulsink
Instantiates
Publication
Note
  • Originally Published InGhahvechi, A., Yue, T., & Hulsink, W. (2015). Housinganwhere.com (B). Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002669
Extent
1 online resource
Form of item
online
Isbn
9781526427397
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Housinganywhere.com (b), Arefeh Ghahvechi, Tao Yue, Willem Hulsink
Publication
Note
  • Originally Published InGhahvechi, A., Yue, T., & Hulsink, W. (2015). Housinganwhere.com (B). Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002669
Extent
1 online resource
Form of item
online
Isbn
9781526427397
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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