Coverart for item
The Resource How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry, Kim Maya Sutton, (electronic book)

How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry, Kim Maya Sutton, (electronic book)

Label
How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry
Title
How contemporary publishers reach out to their customers
Title remainder
transition from B2B to B2C marketing in the publishing industry
Statement of responsibility
Kim Maya Sutton
Creator
Author
Subject
Genre
Language
eng
Member of
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Sutton, Kim Maya
Illustrations
illustrations
Index
no index present
LC call number
Z283
LC item number
.S88 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • handbooks
http://library.link/vocab/subjectName
  • Publishers and publishing
  • Electronic commerce
  • Marketing
  • Customer relations
Label
How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry, Kim Maya Sutton, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
ebr11020114
Dimensions
unknown
Extent
1 online resource (87 pages)
Form of item
online
Isbn
9783842811003
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Original version note
Original electronic resource
Other physical details
illustrations
Reproduction note
Electronic resource.
Specific material designation
remote
Label
How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry, Kim Maya Sutton, (electronic book)
Publication
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
ebr11020114
Dimensions
unknown
Extent
1 online resource (87 pages)
Form of item
online
Isbn
9783842811003
Media category
computer
Media MARC source
rdamedia
Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Original version note
Original electronic resource
Other physical details
illustrations
Reproduction note
Electronic resource.
Specific material designation
remote

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