Coverart for item
The Resource How cool brands stay hot : branding to Generation Y and Z, Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire, (electronic book)

How cool brands stay hot : branding to Generation Y and Z, Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire, (electronic book)

Label
How cool brands stay hot : branding to Generation Y and Z
Title
How cool brands stay hot
Title remainder
branding to Generation Y and Z
Statement of responsibility
Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
CaONFJC
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Bergh, Joeri van den
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Behrer, Mattias
  • Maeseneire, Patrick de
http://library.link/vocab/subjectName
  • Young consumers
  • Young adult consumers
  • Generation Y
  • Target marketing
  • Product management
  • Consumer behavior
http://bibfra.me/vocab/relation/writerofforeword
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Label
How cool brands stay hot : branding to Generation Y and Z, Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire, (electronic book)
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
033322127
Dimensions
unknown
Extent
1 online resource (312 pages)
Form of item
online
Isbn
9780749477219
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations, tables
Sound
unknown sound
Specific material designation
remote
Label
How cool brands stay hot : branding to Generation Y and Z, Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire, (electronic book)
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
033322127
Dimensions
unknown
Extent
1 online resource (312 pages)
Form of item
online
Isbn
9780749477219
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations, tables
Sound
unknown sound
Specific material designation
remote

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