The Resource How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
Resource Information
The item How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Language
- eng
- Edition
- 3rd ed
- Extent
- xxii, 287 pages
- Note
- Previous edition: 2013
- Isbn
- 9780749477172
- Label
- How cool brands stay hot : branding to generation Y and Z
- Title
- How cool brands stay hot
- Title remainder
- branding to generation Y and Z
- Statement of responsibility
- Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
- Language
- eng
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorDate
- 1971-
- http://library.link/vocab/creatorName
- Bergh, Joeri van den
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Behrer, Mattias
- Maeseneire, Patrick de
- http://library.link/vocab/subjectName
-
- Young consumers
- Young adult consumers
- Generation Y
- Target marketing
- Product management
- Consumer behavior
- Target audience
- specialized
- http://bibfra.me/vocab/relation/writerofforeword
- wGmPeivMrgg
- Label
- How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
- Note
- Previous edition: 2013
- Bibliography note
- Includes bibliographical references (pages 242-274) and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- 032459416
- Dimensions
- 24 cm
- Edition
- 3rd ed
- Extent
- xxii, 287 pages
- Isbn
- 9780749477172
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations
- Label
- How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
- Note
- Previous edition: 2013
- Bibliography note
- Includes bibliographical references (pages 242-274) and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- 032459416
- Dimensions
- 24 cm
- Edition
- 3rd ed
- Extent
- xxii, 287 pages
- Isbn
- 9780749477172
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/How-cool-brands-stay-hot--branding-to-generation/uR_xhu25LBQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/How-cool-brands-stay-hot--branding-to-generation/uR_xhu25LBQ/">How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/How-cool-brands-stay-hot--branding-to-generation/uR_xhu25LBQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/How-cool-brands-stay-hot--branding-to-generation/uR_xhu25LBQ/">How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
