Coverart for item
The Resource How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire

How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire

Label
How cool brands stay hot : branding to generation Y and Z
Title
How cool brands stay hot
Title remainder
branding to generation Y and Z
Statement of responsibility
Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Bergh, Joeri van den
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Behrer, Mattias
  • Maeseneire, Patrick de
http://library.link/vocab/subjectName
  • Young consumers
  • Young adult consumers
  • Generation Y
  • Target marketing
  • Product management
  • Consumer behavior
Target audience
specialized
http://bibfra.me/vocab/relation/writerofforeword
wGmPeivMrgg
Label
How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
Instantiates
Publication
Note
Previous edition: 2013
Bibliography note
Includes bibliographical references (pages 242-274) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
032459416
Dimensions
24 cm
Edition
3rd ed
Extent
xxii, 287 pages
Isbn
9780749477172
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
Label
How cool brands stay hot : branding to generation Y and Z, Joeri van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
Publication
Note
Previous edition: 2013
Bibliography note
Includes bibliographical references (pages 242-274) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
032459416
Dimensions
24 cm
Edition
3rd ed
Extent
xxii, 287 pages
Isbn
9780749477172
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
Processing Feedback ...