The Resource How do you measure the performance and effectiveness of web marketing?, Jim Sterne, (streaming video)

How do you measure the performance and effectiveness of web marketing?, Jim Sterne, (streaming video)

Label
How do you measure the performance and effectiveness of web marketing?
Title
How do you measure the performance and effectiveness of web marketing?
Statement of responsibility
Jim Sterne
Creator
Subject
Language
eng
Member of
Cataloging source
KCL
Characteristic
videorecording
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Sterne, Jim
Series statement
Online advertising : how to use new digital tools and connect more effectively with your customers
http://library.link/vocab/subjectName
  • Internet advertising
  • Internet marketing
  • Performance
Label
How do you measure the performance and effectiveness of web marketing?, Jim Sterne, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Legacy metrics -- A short history of web analytics -- Server capacity -- Server logs -- Data -- Marketing optimization metrics -- Measuring what you don{u2019}t control -- Reputation management -- Competitive analysis -- Web metrics potential -- Customer data potential -- Extending web analytics to marketing optimization -- Using web data to manage the business
Control code
HST2135_1_2
Dimensions
unknown
Extent
1 streaming video file (51 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
How do you measure the performance and effectiveness of web marketing?, Jim Sterne, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Legacy metrics -- A short history of web analytics -- Server capacity -- Server logs -- Data -- Marketing optimization metrics -- Measuring what you don{u2019}t control -- Reputation management -- Competitive analysis -- Web metrics potential -- Customer data potential -- Extending web analytics to marketing optimization -- Using web data to manage the business
Control code
HST2135_1_2
Dimensions
unknown
Extent
1 streaming video file (51 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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