Coverart for item
The Resource How to brand nations, cities and destinations : a planning book for place branding, Teemu Moilanen, Seppo K. Rainisto, (electronic book ;)

How to brand nations, cities and destinations : a planning book for place branding, Teemu Moilanen, Seppo K. Rainisto, (electronic book ;)

Label
How to brand nations, cities and destinations : a planning book for place branding
Title
How to brand nations, cities and destinations
Title remainder
a planning book for place branding
Statement of responsibility
Teemu Moilanen, Seppo K. Rainisto
Creator
Contributor
Subject
Language
eng
Summary
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand
Member of
Cataloging source
UK-WkNB
http://library.link/vocab/creatorName
Moilanen, T
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Rainisto, S
http://library.link/vocab/subjectName
  • Place marketing
  • City promotion
Label
How to brand nations, cities and destinations : a planning book for place branding, Teemu Moilanen, Seppo K. Rainisto, (electronic book ;)
Instantiates
Publication
Note
Originally published in: 2008
Antecedent source
file reproduced from original
Color
multicolored
Contents
Introduction -- PART I: THEORETICAL FRAMEWORK FOR DEVELOPING A PLACE-BRAND -- What is a Brand? -- Importance of a Place-Brand and Benefits of a Brand -- A Brand Theoretical Basics of Thinking -- How is A Brand Created? -- Challenges in Building a Place-Brand -- Success Factors of Place Marketing -- PART II: THE PROCESS OF BUILDING A COUNTRY-BRAND AND THE CORNERSTONES OF SUCCESS -- Case Norway -- Case Australia -- Case Scotland -- Other Experiences in Country-Branding Projects -- Summary -- PART III: CITY AND DESTINATION BRANDING -- Copenhagen: A City Branding Case from Northern Europe -- Chicago: A City Branding Case from the U.S. -- Comparison between the U.S. and Northern European Branding Tourism Destination -- Branding Case Studies of World's Premiere Ski Destination Brands -- PART IV: OPERATIONAL PLAN -- Country Brand: Operational Plan in Stages -- Country Brand: Summary of the Operational Plan Country Brand: Financing Country Brand: Timetable -- Destination Brand: Operation Plan in Stages -- Destination Brand: Summary of the Operational Plan
Extent
216 p.
File format
one file format
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9780230584594
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
remote
System details
Requires Adobe Reader
Label
How to brand nations, cities and destinations : a planning book for place branding, Teemu Moilanen, Seppo K. Rainisto, (electronic book ;)
Publication
Note
Originally published in: 2008
Antecedent source
file reproduced from original
Color
multicolored
Contents
Introduction -- PART I: THEORETICAL FRAMEWORK FOR DEVELOPING A PLACE-BRAND -- What is a Brand? -- Importance of a Place-Brand and Benefits of a Brand -- A Brand Theoretical Basics of Thinking -- How is A Brand Created? -- Challenges in Building a Place-Brand -- Success Factors of Place Marketing -- PART II: THE PROCESS OF BUILDING A COUNTRY-BRAND AND THE CORNERSTONES OF SUCCESS -- Case Norway -- Case Australia -- Case Scotland -- Other Experiences in Country-Branding Projects -- Summary -- PART III: CITY AND DESTINATION BRANDING -- Copenhagen: A City Branding Case from Northern Europe -- Chicago: A City Branding Case from the U.S. -- Comparison between the U.S. and Northern European Branding Tourism Destination -- Branding Case Studies of World's Premiere Ski Destination Brands -- PART IV: OPERATIONAL PLAN -- Country Brand: Operational Plan in Stages -- Country Brand: Summary of the Operational Plan Country Brand: Financing Country Brand: Timetable -- Destination Brand: Operation Plan in Stages -- Destination Brand: Summary of the Operational Plan
Extent
216 p.
File format
one file format
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9780230584594
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
remote
System details
Requires Adobe Reader

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