Coverart for item
The Resource HungryNaki : challenges of an emerging online food delivery service in Bangladesh, Jashim Uddin Ahmed

HungryNaki : challenges of an emerging online food delivery service in Bangladesh, Jashim Uddin Ahmed

Label
HungryNaki : challenges of an emerging online food delivery service in Bangladesh
Title
HungryNaki
Title remainder
challenges of an emerging online food delivery service in Bangladesh
Statement of responsibility
Jashim Uddin Ahmed
Creator
Author
Subject
Genre
Language
eng
Summary
HungryNaki, which roughly translates to not hungry anymore, became the first online food delivery service in Bangladesh upon launch in 2013. Though it remains the largest Bangladeshi-owned and operated online food delivery service, it has not been able to capitalise on either its first-mover advantage or local knowledge and has fallen far behind its chief rival, the German-based Foodpanda which operates in 26 countries worldwide. As it has grown, so too has criticism of its delivery times and billing transparency, with the end result being the loss of consumer trust. In this case study, students will be asked to take a close look at the business model and practices of HungryNaki in order to develop a strategy to alter its business practices to regain consumer trust, attract new customers and improve market position
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Ahmed, Jashim Uddin
Dewey number
658.8
Index
index present
LC call number
HF5415.12.B3
LC item number
A36 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • HungryNaki
  • Marketing
  • Consumers
  • Business planning
  • Food industry and trade
Target audience
specialized
Label
HungryNaki : challenges of an emerging online food delivery service in Bangladesh, Jashim Uddin Ahmed
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000716
Extent
1 online resource.
Form of item
online
Isbn
9781526409997
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
HungryNaki : challenges of an emerging online food delivery service in Bangladesh, Jashim Uddin Ahmed
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000716
Extent
1 online resource.
Form of item
online
Isbn
9781526409997
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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