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The Resource Identification of stakeholders in an organisational change process, Andy Ming Sum Chan, Mary Bambacas, Margaret Patrickson

Identification of stakeholders in an organisational change process, Andy Ming Sum Chan, Mary Bambacas, Margaret Patrickson

Label
Identification of stakeholders in an organisational change process
Title
Identification of stakeholders in an organisational change process
Statement of responsibility
Andy Ming Sum Chan, Mary Bambacas, Margaret Patrickson
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This is a fictional case examining the consequences of an engineering organisation that adopted a new marketing identity based on customer service and the activities it set into practice to influence both existing and new staff to also adopt this new organisational identity. Previously, the emphasis was on engineering skills. Though these skills were continuously maintained and regularly updated, they became secondary in importance after adoption of its new identity. The case examines the company's approach to introducing this new mindset in all employees and thus achieving congruence of objectives. It presents how the organisation, a Hong Kong subsidiary of a multinational corporation, introduced the new identity of the parent company and further developed a new strong organisational identity within their operations. Activities such as setting up a steering committee to overview the change process and a task force to plan and implement the change process, identify stakeholders, and establish change tactics are described, and their impacts are investigated. Among all these activities, stakeholder identification is one of the crucial prerequisites so that organizational communication and changes can be targeted to the right respondents. This case study offers a few effective and practical ways that can be applied in different situations to identify stakeholders in an organizational change process. Students will need to consider the problems organisations face when pursuing change to their organisational identity, what this means to their stakeholders, and what strategies to pursue in order to develop organisational identification
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Chan, Andy Ming Sum
Dewey number
658.406
Illustrations
illustrations
Index
no index present
LC call number
HD58.8
LC item number
.C43 2019
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Bambacas, Mary
  • Patrickson, Margaret
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Organizational change
  • Management
  • Corporate culture
Target audience
specialized
Label
Identification of stakeholders in an organisational change process, Andy Ming Sum Chan, Mary Bambacas, Margaret Patrickson
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005543
Extent
1 online resource
Form of item
online
Isbn
9781526476746
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Identification of stakeholders in an organisational change process, Andy Ming Sum Chan, Mary Bambacas, Margaret Patrickson
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005543
Extent
1 online resource
Form of item
online
Isbn
9781526476746
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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