Coverart for item
The Resource Implementing SAP® CRM : The Guide for Business and Technology Managers, (electronic book)

Implementing SAP® CRM : The Guide for Business and Technology Managers, (electronic book)

Label
Implementing SAP® CRM : The Guide for Business and Technology Managers
Title
Implementing SAP® CRM
Title remainder
The Guide for Business and Technology Managers
Creator
Subject
Language
eng
Summary
""Vivek Kale's book is an authoritative and wide-ranging commentary on SAP CRM's value to business adopters. A much welcomed addition to my CRM library.""- Dr. Francis Buttle, Professor, Consultant, and Author of Customer Relationship Management: Concepts and Technologies""Vivek Kale's book provides a significant and exceptional contribution to the body of knowledge for Customer Relationship Management (CRM). The book is unique in that it explains the role that software technology has in implementing and sustaining a robust CRM business program. It is written with a comfor
Member of
Cataloging source
AU-PeEL
http://library.link/vocab/creatorName
Kale, Vivek.
Dewey number
658.8
LC call number
HF5415.5 -- .K35 2015eb
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Customer relations -- Data processing
  • Customer relations -- Management -- Computer programs
  • Management information systems
  • SAP CRM
Label
Implementing SAP® CRM : The Guide for Business and Technology Managers, (electronic book)
Instantiates
Publication
Note
Description based upon print version of record
Contents
  • Front Cover -- Contents -- Preface -- Author -- Chapter 1: The Relationship-Based Enterprise -- Chapter 2: Customer Relationship Management (CRM) System -- Chapter 3: CRM Evaluation -- Chapter 4: CRM Selection -- Chapter 5: SAP CRM Solution -- Chapter 6: SAP CRM Implementation Project Cycle -- Chapter 7: SAP CRM and Enterprise Business Process Re-Engineering -- Chapter 8: SAP CRM Enterprise Applications -- Chapter 9: SAP E-Business Applications -- Chapter 10: SAP CRM Application Environment -- Chapter 11: SAP Tools and Programming -- Chapter 12: Initiating the SAP Project
  • Chapter 13: SAP ASAP Methodology -- Chapter 14: Supporting and Enhancing SAP CRM -- Chapter 15: Valuing the Relationship-Based Enterprise -- Chapter 16: Beyond the Relationship-Based Enterprise -- Appendix A: Selecting SAP CRM Implementation Partners -- Appendix B: CRM Industry Analysts -- References -- Back Cover
Control code
PurchEBL1718544
Dimensions
unknown
Extent
1 online resource (506 p.)
Form of item
electronic
Isbn
9781482231434
Specific material designation
remote
Label
Implementing SAP® CRM : The Guide for Business and Technology Managers, (electronic book)
Publication
Note
Description based upon print version of record
Contents
  • Front Cover -- Contents -- Preface -- Author -- Chapter 1: The Relationship-Based Enterprise -- Chapter 2: Customer Relationship Management (CRM) System -- Chapter 3: CRM Evaluation -- Chapter 4: CRM Selection -- Chapter 5: SAP CRM Solution -- Chapter 6: SAP CRM Implementation Project Cycle -- Chapter 7: SAP CRM and Enterprise Business Process Re-Engineering -- Chapter 8: SAP CRM Enterprise Applications -- Chapter 9: SAP E-Business Applications -- Chapter 10: SAP CRM Application Environment -- Chapter 11: SAP Tools and Programming -- Chapter 12: Initiating the SAP Project
  • Chapter 13: SAP ASAP Methodology -- Chapter 14: Supporting and Enhancing SAP CRM -- Chapter 15: Valuing the Relationship-Based Enterprise -- Chapter 16: Beyond the Relationship-Based Enterprise -- Appendix A: Selecting SAP CRM Implementation Partners -- Appendix B: CRM Industry Analysts -- References -- Back Cover
Control code
PurchEBL1718544
Dimensions
unknown
Extent
1 online resource (506 p.)
Form of item
electronic
Isbn
9781482231434
Specific material designation
remote

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