Coverart for item
The Resource Innholdsmarkedsfr̜ing, (electronic book)

Innholdsmarkedsfr̜ing, (electronic book)

Label
Innholdsmarkedsfr̜ing
Title
Innholdsmarkedsfr̜ing
Creator
Contributor
Author
Subject
Language
  • mis
  • mis
Summary
This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning ?concept, business models, legal aspects, ethics and practice?, is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion of the definition of ?content marketing?. The book is concerned about the practice of content marketing in a context where media are digitalized, and how digitalization is linked to changes in business models for the media. However, content marketing practices are challenging the legal framework as well as ethical restrictions in several ways. One example is freedom of expression concerning commercial content. Another is the debate on content marketing as native advertisements in editorial products, and the risk of mixing such commercial content with journalism. This book is the first to be published on this topic in the Norwegian language based on scientific research and including many examples from Norwegian practices
Member of
http://library.link/vocab/creatorName
Bang, Tor
Language note
Uncoded languages
Literary form
unknown
http://library.link/vocab/relatedWorkOrContributorName
  • Krokan, Arne
  • Viken, Monica
  • Barland, Jens
http://library.link/vocab/subjectName
Society & social sciences
Label
Innholdsmarkedsfr̜ing, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
637289
Dimensions
other
File format
one file format
Form of item
online
Isbn
9788202530495
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.17585/noasp.5.8
Quality assurance targets
unknown
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
unspecified
Label
Innholdsmarkedsfr̜ing, (electronic book)
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
637289
Dimensions
other
File format
one file format
Form of item
online
Isbn
9788202530495
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.17585/noasp.5.8
Quality assurance targets
unknown
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
unspecified

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