The Resource Innovation and strategy, edited by Rajan Varadarajan, Satish Jayachandran
Innovation and strategy, edited by Rajan Varadarajan, Satish Jayachandran
Resource Information
The item Innovation and strategy, edited by Rajan Varadarajan, Satish Jayachandran represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Innovation and strategy, edited by Rajan Varadarajan, Satish Jayachandran represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achieving and sustaining a competitive advantage in the marketplace, the principal focus of competitive strategy. Product innovations play a central role in various strategic marketing contexts such as meeting consumers' needs and wants, responding to changes in consumers' preferences, shaping consumers' preferences, entering new markets, enhancing a firm's market position in presently served product-markets, differentiating the firm's product offerings from competitors' offerings, neutralizing the effects of competitors' actions, and preemption and deterrence of competitors. Against this backdrop, articles published in this volume focus on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy. The substantive issues addressed in these articles include sources of innovation, customer involvement in innovation, innovations in a digital environment, innovations in an information rich environment, the role of market foresight and design orientation as organizational capabilities in new product development and new product performance, and the effects of market orientation, organizational culture, trust and commitment on business performance
- Language
- eng
- Extent
- 1 online resource (xxi, 348 pages).
- Note
- Includes index
- Contents
-
- Prelims
- Conceptual papers
- Empirical papers
- Index
- Isbn
- 9781787548282
- Label
- Innovation and strategy
- Title
- Innovation and strategy
- Statement of responsibility
- edited by Rajan Varadarajan, Satish Jayachandran
- Language
- eng
- Summary
- Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achieving and sustaining a competitive advantage in the marketplace, the principal focus of competitive strategy. Product innovations play a central role in various strategic marketing contexts such as meeting consumers' needs and wants, responding to changes in consumers' preferences, shaping consumers' preferences, entering new markets, enhancing a firm's market position in presently served product-markets, differentiating the firm's product offerings from competitors' offerings, neutralizing the effects of competitors' actions, and preemption and deterrence of competitors. Against this backdrop, articles published in this volume focus on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy. The substantive issues addressed in these articles include sources of innovation, customer involvement in innovation, innovations in a digital environment, innovations in an information rich environment, the role of market foresight and design orientation as organizational capabilities in new product development and new product performance, and the effects of market orientation, organizational culture, trust and commitment on business performance
- Cataloging source
- UtOrBLW
- Dewey number
- 658.5
- Index
- index present
- LC call number
- HF5415.15
- LC item number
- .I56 2018
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Varadarajan, Rajan
- Jayachandran, Satish
- Series statement
- Review of marketing research,
- Series volume
- v. 15
- http://library.link/vocab/subjectName
-
- Product management
- Marketing
- Label
- Innovation and strategy, edited by Rajan Varadarajan, Satish Jayachandran
- Note
- Includes index
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Prelims -- Conceptual papers -- Empirical papers -- Index
- Control code
- 9781787548282
- Dimensions
- unknown
- Extent
- 1 online resource (xxi, 348 pages).
- Form of item
- online
- Isbn
- 9781787548282
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
- Label
- Innovation and strategy, edited by Rajan Varadarajan, Satish Jayachandran
- Note
- Includes index
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Prelims -- Conceptual papers -- Empirical papers -- Index
- Control code
- 9781787548282
- Dimensions
- unknown
- Extent
- 1 online resource (xxi, 348 pages).
- Form of item
- online
- Isbn
- 9781787548282
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Innovation-and-strategy-edited-by-Rajan/DKVZviJ-ciM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Innovation-and-strategy-edited-by-Rajan/DKVZviJ-ciM/">Innovation and strategy, edited by Rajan Varadarajan, Satish Jayachandran</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
