Coverart for item
The Resource Innovation and strategy, edited by Rajan Varadarajan, Satish Jayachandran, (electronic book)

Innovation and strategy, edited by Rajan Varadarajan, Satish Jayachandran, (electronic book)

Label
Innovation and strategy
Title
Innovation and strategy
Statement of responsibility
edited by Rajan Varadarajan, Satish Jayachandran
Contributor
Subject
Language
eng
Summary
Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achieving and sustaining a competitive advantage in the marketplace, the principal focus of competitive strategy. Product innovations play a central role in various strategic marketing contexts such as meeting consumers' needs and wants, responding to changes in consumers' preferences, shaping consumers' preferences, entering new markets, enhancing a firm's market position in presently served product-markets, differentiating the firm's product offerings from competitors' offerings, neutralizing the effects of competitors' actions, and preemption and deterrence of competitors. Against this backdrop, articles published in this volume focus on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy. The substantive issues addressed in these articles include sources of innovation, customer involvement in innovation, innovations in a digital environment, innovations in an information rich environment, the role of market foresight and design orientation as organizational capabilities in new product development and new product performance, and the effects of market orientation, organizational culture, trust and commitment on business performance
Member of
Cataloging source
UtOrBLW
Dewey number
658.5
Index
index present
LC call number
HF5415.15
LC item number
.I56 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Varadarajan, Rajan.
  • Jayachann, Satish
Series statement
Review of marketing research,
Series volume
v. 15
http://library.link/vocab/subjectName
  • Product management
  • Marketing
Label
Innovation and strategy, edited by Rajan Varadarajan, Satish Jayachandran, (electronic book)
Instantiates
Publication
Copyright
Note
Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Prelims -- Conceptual papers -- Empirical papers -- Index
Control code
9781787548282
Dimensions
unknown
Extent
1 online resource (xxi, 348 pages).
Form of item
online
Isbn
9781787548282
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
Label
Innovation and strategy, edited by Rajan Varadarajan, Satish Jayachandran, (electronic book)
Publication
Copyright
Note
Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Prelims -- Conceptual papers -- Empirical papers -- Index
Control code
9781787548282
Dimensions
unknown
Extent
1 online resource (xxi, 348 pages).
Form of item
online
Isbn
9781787548282
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote

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