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The Resource Innovation management and new product development, Paul Trott

Innovation management and new product development, Paul Trott

Label
Innovation management and new product development
Title
Innovation management and new product development
Statement of responsibility
Paul Trott
Creator
Subject
Language
eng
Summary
"Innovation Management and New Product Development, 3rd edition, synthesises the areas of innovation management and new product development for business students. Filled with up-to-date examples to drive home arquments and comprehensive diagrams to illustrate more complex concepts, this lively text shows how the development of new products requires the expertise of a cross-section of areas including finance, manufacturing, human resources, marketing and business strategy."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorName
Trott, Paul
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Technological innovations
  • Industrial management
  • Product management
Label
Innovation management and new product development, Paul Trott
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 1.
  • Innovation management : an introduction
  • 2.
  • context of innovation and the role of the state/
  • Ufuk M. Cakmakci
  • 3.
  • Managing innovation within firms
  • 4.
  • Innovation and operations management/
  • Richard Noble
  • 5.
  • Managing intellectual property
  • 6.
  • Managing organisational knowledge
  • 7.
  • Strategic alliances and networks
  • 8.
  • Management of research and development : an introduction
  • 9.
  • Managing R & D projects
  • 10.
  • role of technology transfer in innovation
  • 11.
  • Product and brand strategy
  • 12.
  • New product development
  • 13.
  • Packaging and product development
  • 14.
  • Market research and its influence on new product development
  • 15.
  • Managing the new product development team
Control code
l82004053300
Dimensions
25 cm.
Edition
3rd ed.
Extent
xix, 536 p.
Isbn
9780273686439
Lccn
2004053300
Other physical details
ill.
Label
Innovation management and new product development, Paul Trott
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • 1.
  • Innovation management : an introduction
  • 2.
  • context of innovation and the role of the state/
  • Ufuk M. Cakmakci
  • 3.
  • Managing innovation within firms
  • 4.
  • Innovation and operations management/
  • Richard Noble
  • 5.
  • Managing intellectual property
  • 6.
  • Managing organisational knowledge
  • 7.
  • Strategic alliances and networks
  • 8.
  • Management of research and development : an introduction
  • 9.
  • Managing R & D projects
  • 10.
  • role of technology transfer in innovation
  • 11.
  • Product and brand strategy
  • 12.
  • New product development
  • 13.
  • Packaging and product development
  • 14.
  • Market research and its influence on new product development
  • 15.
  • Managing the new product development team
Control code
l82004053300
Dimensions
25 cm.
Edition
3rd ed.
Extent
xix, 536 p.
Isbn
9780273686439
Lccn
2004053300
Other physical details
ill.

Library Locations

    • Brunswick Library StoreBorrow it
      Liverpool, GB
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